CallRail for small businesses

Spend smarter and get better returns on your marketing

CallRail shows you exactly which ads, signs, mailers, and other marketing tactics make your phone ring. Focus your budget on marketing that drives results, so you can get more leads — and turn them into better customers.

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Call Tracking is as easy as 1-2-3

1. Pick your tracking numbers (or port your existing business numbers). You can set up automatic website tracking or individual phone numbers for each marketing effort.

2. Swap in a tracking number anywhere you’d place a phone number in your marketing, such as on signs, mailers, and your Google Business profile.

3. All calls will now ring your business phones like normal, but CallRail shows detailed info about the marketing source for every call!

Fill the gaps in your marketing reporting

Connect incoming calls to your marketing and promotional efforts. With Call Tracking, traditional marketing is as easy to track as digital marketing. You’ll know which marketing source or site page inspired each caller to pick up the phone — whether they’ve reached you via Google search, a real-world ad such as a mailer or bus wrap, or anything else.

Stop wasting money on marketing that doesn’t work

Spend smarter and market confidently when you know where your calls come from. If no one’s calling the number on your billboard, it’s probably not worth the cost. But if you’re getting dozens of calls from a mailer, you might want to do more like it. CallRail exposes these insights — and so many more — that can help you get more for your marketing spend.

Respond to every single lead

Make missed calls and long response times a thing of the past. Built-in call handling directs every caller to the first available team member or the best person to take the call. And if a call or form submission does happen to slip through the cracks? Auto-responses send custom text messages to leads — and notifications to your reps — letting them know a member of your team will reach out soon.

Turn your calls into a data goldmine

Your callers are some of your hottest leads and best customers — so it only makes sense those conversations contain tons of useful insights into what prospects want. CallRail’s Conversation Intelligence® analyzes every call to unearth highlights and keywords that can help inform your next marketing campaign or refine your Adwords bidding strategies.

See how small businesses like yours market smarter with CallRail

Black Tie Movers saved $40,000 by switching to CallRail

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Adria Marble saves time and gets higher-quality leads

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Centeno-Schultz Clinic uses call data to bring in more, better-fit patients

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CallRail goes great with everything

Our call tracking integrates with the most popular small business software, from Google Business Profile and Google Ads, to email platforms and customer management tools.