Innovating with ethics in the use of generative AI

AI has the power to transform technology as we know it. In the face of these changes, we’re recommitting to our guiding principles of transparency, ethical innovation, and security.

CallRail’s AI principles

Since 2016, CallRail has been developing advanced solutions like Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. We aim to continue creating technologies that boost our customer's confidence by incorporating AI tools to further enhance our products and services. CallRail has developed a clear, thoughtful, responsible, and accountable set of principles to address concerns related to using or developing AI.

Our commitment to CallRail users and your customers when using AI

Transparent

CallRail respects your privacy and applicable laws. We will maintain transparency in the use of AI development tools.

Ethical

We will develop advanced products in a socially responsible manner, ensure accurate testing and usage, and maintain accountability for the ethical use of these technologies to help us in the continuous improvement and development process.

Secure

We will continue to incorporate privacy and security by design in the development of our advanced technologies, incorporating methods of integrity and collaboration.