Marketing Attribution Software
Take advantage of marketing attribution software and use your call data to improve your marketing and operations. Drive more of your best leads, boost revenue, and save time and money.
How CallRail’s marketing attribution software helps your business improve marketing and operations
Track every touchpoint
CallRail offers in-depth multi-touch insights on each touchpoint in the customer journey, aiding in identifying the marketing efforts that boost conversions. This helps you allocate your budget to the most effective channels.
Advanced call tracking to identify the source
Use CallRail to trace phone call origins - online ads, site visits, or other channels. Identify top lead-generating campaigns for better ROI insights.
Analyze every phone call with AI
AI-powered tools like Conversation Intelligence® and Convert Assist analyze all your calls and turn your conversations into easy-to-act-on insights.
Intuitive reporting and analytics to prove ROI
CallRail’s dashboard provides customizable reports for easy data visualization and interpretation. Track key metrics to make data-driven decisions, boosting your marketing strategy.
Seamless Integration with 50+ marketing tools
CallRail integrates with top marketing and sales platforms such as Google Ads, HubSpot, and Salesforce. This integration streamlines your workflow and centralizes all your data for easy access.
Improved ROI tracking
By accurately attributing leads and conversions to specific marketing efforts, CallRail helps you identify which campaigns are truly driving revenue. This enables you to optimize your budget allocation and improve your marketing ROI.
#1 CALL TRACKING, AGAIN
CallRail is the #1 ranked Inbound Call Tracking product on G2 since 2018
Better marketing driven by AI-powered insights
Explore how CallRail’s marketing attribution software works.
Call Tracking and Form Tracking
With Call Tracking, you can track all interactions from start to finish with detailed source and visitor tracking, providing valuable insights into lead sources and behavior. Add Form Tracking to Call Tracking and open up insights into all your lead activity.
Conversation Intelligence®
Using powerful AI trained on over 650,000 hours of voice data, Conversation Intelligence® automatically transcribes and analyzes all of your inbound and outbound phone calls with near human-level accuracy.
Convert Assist
Convert Assist turns your sales conversations with leads into actionable next steps, ready-to-use follow-up messages, and coaching to help you convert. Let AI be your personal assistant, allowing you to focus on what you do best.
Automated lead scoring & qualification
Qualifying leads can be a time-consuming process, but with automated lead scoring and qualification from CallRail, your team can focus on converting those leads instead of sifting through endless data.
CallRail goes great with everything
Our call tracking integrates with the most popular small business software, from Google Business Profile and Google Ads, to email platforms and customer management tools.
Hear what our customers are saying about the CallRail marketing attribution software
“Artificial Intelligence is moving into everything we do in marketing and advertising, and CallRail has really been ahead of the curve. The AI can automatically transcribe the conversation, and we can tell what the tone of the conversation was without ever listening to it – that’s extremely beneficial.”
James Fogarty, Chief Idea Farmer, Brand Ranch Media
"I believe self-reported attribution could be a game-changer for us, as it offers a deeper dive into our attribution data and enables more strategic decisions based on direct customer feedback."
Shawn Wanta, Attorney, Managing Member, Wanta Thome PLC
“With Conversation Intelligence, I have new insights into what’s working in our campaigns and what’s not. Sometimes even a simple word change can make all the difference.”
Ryan Cook, Directory of Digital Strategy, Wit Digital
Try everything, free
See what our Marketing Attribution Software has to offer.
How Do You Start Marketing Attribution?
Step 1: Analyze your customer journey - First, understand the customer journey and the various touch points customers interact with before making a purchase. This involves studying your target audience and their buying behaviors.
Step 2: Choose the right attribution model - There are several popular attribution models available, and you need to select one that suits your business goals. Some common models include:
- Last-touch attribution
- First-touch attribution
- Linear attribution
- Time-decay attribution
- Position-based attribution
Step 3: Set up your tracking tools - Implement tracking tools, such as CallRail and Google Analytics, to help gather data about customer interactions within your marketing channels. These tools will provide insights into how different channels can impact conversions.
Step 4: Collect and analyze data - Once your tools are in place, start collecting data on customer interactions. Observe which marketing channels drive the most conversions and prioritize your marketing activities accordingly.
Step 5: Optimize your marketing efforts - Based on your data analysis, focus on improving the performance of underperforming channels. Continuously fine-tune your strategies to achieve the best results. As you adjust your marketing campaigns, keep track of how your attribution model might need to be updated.
What Is The Best Attribution Model?
As a marketer, you might be wondering which attribution model is the best for your marketing efforts. The truth is, there isn't a one-size-fits-all answer, as the ideal model depends on your business goals, resources, and marketing strategy. However, by understanding the various types of attribution models and their specific benefits, you can make an informed decision.
Single-touch models are the simplest attribution models and assign all credit to a single touchpoint in the customer's journey. Two common examples include:
- First-Touch Attribution: Credits the first interaction a customer has with your brand. It's useful for tracking initial engagement, but it may overlook the impact of subsequent touchpoints.
- Last-Touch Attribution: Credits the last interaction before conversion. While it's easy to implement and may highlight the final tipping point, it ignores the rest of the customer journey.
On the other hand, Multi-Touch Models distribute credit to multiple touchpoints throughout the customer journey. Some popular multi-touch models are:
- Linear Attribution: This model allocates equal credit to all touchpoints. It offers a balanced view but may not accurately reflect the importance of specific interactions.
- Time-Decay Attribution: Gives more credit to touchpoints closer to the conversion. This approach emphasizes recent interactions but could undervalue initial engagement.
- U-Shaped Attribution: This model allocates more credit to the first and last touchpoints. It's particularly useful for businesses with longer sales cycles but doesn't account for the middle touchpoints.
- Custom Attribution: This model allows you to assign differing weights to touchpoints based on your unique business insights. This can provide the most accurate results, but requires substantial resources to develop and maintain.
To make the best choice for your marketing efforts, examine your business and evaluate different models carefully. Consider factors like your marketing channels, sales cycle length, and customer behavior. By doing so, you can effectively optimize your marketing investments and improve your overall marketing strategy.
Ready to get started with CallRail?
Unlock the power of effective, AI-driven conversations with CallRail. Empower your business to save time, optimize conversions, and deliver outstanding customer experiences.
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