CallRail for Law Firms

Make the case for better marketing

Maximize return on investment. Drive more clients and better cases to your firm. Increase your revenue.

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Helping drive millions in revenue for thousands of law firms

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How JC Law lowered ad spend by 20% and retained more clients

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How Lawyer Connection doubled inbound calls with CallRail

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Why Mockingbird uses CallRail with all their legal clients

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Rely on the evidence from call tracking and marketing analytics

The stakes are high for legal marketers. Competition for clients grows daily. Ads and keywords are expensive. Audiences are harder to reach than ever. To succeed, you have to spend smarter — and know which marketing activities are working and which aren’t.

CallRail’s marketing analytics platform, which includes Call Tracking and Form Tracking, helps you pinpoint the ads, keywords, and offers that sparked your best clients to call and convert.

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Transcribe and summarize calls for insights and compliance

As a lawyer, client experience is paramount. Keeping a record of calls ensures quality service and attention to detail, but did you also consider your calls contain insights that help you optimize your marketing spend?

CallRail’s Conversation Intelligence automatically transcribes calls and identifies trends in your client conversations, including questions and keywords that can help you market more effectively, attract more leads, and increase conversions.

Bring in better-fit, higher-value cases

It’s a fact that some clients are a better fit for your firm than others. With evidence showing which marketing tactics bring in higher-value cases (and which ones generate clients that don’t fit your firm), you can tweak your campaigns to maximize the return on your marketing investments.

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Learn how CallRail helps lawyers and law firms succeed

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Guide

Improving lead quality and refining SEO: The Botnick Law Firm’s success with CallRail

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Blog

6 legal predictions for 2025

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Blog

10 legal marketing resources you need to see from 2024

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Infographic

Building a sales & marketing funnel for your law office

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CallRail goes great with everything

Track and analyze any lead source, from bus wraps to online ads. CallRail integrates with a host of solutions specifically for lawyers.

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See our integrations

Top-rated by 200,000+ businesses (and counting)

Try everything we offer, free

Your 14-day free trial comes with our entire suite of marketing analytics tools. No credit card required. No commitment (unless you love us, which we think you will).

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