How two healthcare marketing firms leverage keywords for growth

Keywords are the silver bullet healthcare marketers need to optimize their marketing. They help marketers track their efforts, identify weaknesses, and explore new service lines. Without keywords, marketers are left guessing which channels are working and which are ineffective.

With costs per lead increasing, 79% of CallRail healthcare clients reported focusing on their websites and SEO to generate more leads in 2024. But which keywords work? And how do you effectively use data to drive your strategy?

We asked two healthcare-focused marketing agencies how they use keywords to provide their clients with illuminating data and targeted strategies to advance their practices.