Attribution Report: How Today’s Marketers Measure Campaign Performance

In this Guide, you'll learn:

• The challenges of marketing attribution in today’s marketing landscape
• Which channels and conversion points marketers measure best (and worst)
• Buyer preference for making contact with a business
• Marketers’ perceived efficiency of their budgets and efforts
• How problems like lack of organizational buy-in and poor tech stack compare to other common problems facing marketers
• The effect of platform and conversion point proliferation