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Adria Marble & Granite is a family-owned stone fabricator that installs kitchen and bathroom countertops, fireplaces, and more. When Adria Marble and Granite started over 20 years ago, advertising was done via the yellow pages, faxes, and word of mouth.
When Irfan Sabovic took over marketing for his family's business, he worked hard to bring the business online but quickly found that achieving a positive ROI was more complicated than he expected.
That's when Irfan discovered the CallRail + ActiveCampaign integration. With the integration, Irfan could home in on revenue vs ad spend to reduce waste, automate marketing processes to increase productivity, and ultimately, better understand and nurture Adria Marble's leads.
Download the full case study to learn more.
In this Article, you'll learn:
- How Adria Marble connects the dots by tracking leads and ad spend.
- How Adria Marble automates follow-up to set the business apart in the call-intensive home services industry.
- How knowing immediately if calls are abandoned or missed can improve responsiveness and productivity.
- How CallRail saves Adria Marble 10-20 hours a week.
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