Lead Attribution: Track your calls like clicks
You may know which ads, campaigns, and keywords led to your most valuable clicks. But if you don’t know which drove your most valuable calls, you’re missing metrics. Bridge your attribution gap with Call Tracking.
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Attribution for everybody
If you don’t know which ads, search terms, and campaigns make your phone ring (or your texts ping), you don’t know your real ROI.
Call Tracking fills reporting gaps by connecting incoming calls to your marketing and promotional efforts through a process known as call attribution. With call attribution, you’ll know why each caller’s calling before you pick up the phone — whether they’re responding to an offer in a listing, online ad, a flyer, or something else.
More than just satisfying curiosity, call attribution helps businesses like yours spend smarter and market confidently. If no one’s calling the number on your billboard, it’s probably not worth the cost. But if you’re getting dozens of calls from a mailer, you might want to do more like it.
Bonus: Call Tracking makes attribution easy. In just a few clicks, you’ll know how your marketing campaigns and promotions are performing and when your leads became customers.
Ryan Amen
Director of Client Success, Nifty Marketing
See our customers
How call attribution works
Long story short, if you can put a phone number on it, you can track it.
Each of your online and offline marketing tactics gets its own unique phone number, generated by CallRail. Dynamic Number Insertion (DNI) automatically assigns tracking numbers to your online sources, from your website to your listings and ads.
CallRail offers two types of call tracking: source tracking and visitor tracking. Here’s the difference.
Source tracking assigns a unique number to campaigns or promotions — like an ad, mailer, or social media — so you can tell if they’re making your phones ring. It works for both online and offline tactics, and forwards all calls to your main business phone number.
Visitor tracking assigns a unique phone number to each individual who visits your website after an online search. This phone number follows them click by click, from page to page and visit to visit. If they decide to call, that’s how you’ll know who they are, which search terms they used, and which pages they saw.
When you combine source and visitor tracking, you get Multichannel Lead Attribution.
See the metrics you’re missing
What is Multichannel Lead Attribution?
How’d you like to pinpoint the exact moment a lead became a customer? Multichannel Lead Attribution makes it possible. It also reveals each stop they made along their path to purchase. You’ll see every interaction they had with the online and offline marketing channels that led them to your business.
Here’s an example. A visitor first comes to your website through a Google PPC ad. Two days later, they visit again following a Google Organic search. Then they return to your site five days after clicking on your retargeting ad.
With Multichannel Lead Attribution, you’ll see all these interactions in a timeline alongside future ones. Imagine having this level of insight for all your business contacts.
What’s more, all your Call Tracking data feeds directly into Google Analytics, Google Ads, and Microsoft Advertising so that you can view phone calls as conversions. You’ll see which marketing sources deliver your best calls and the individual PPC keywords and session activity on your site for each of those callers.
Multichannel attribution powers data-backed marketing decisions. Knowing each channel leads visited before converting proves which promotional channels are worth the investment.
Get a live look at call attribution
Call Tracking delivers real-time insights on callers and sources right in your call log. This dynamic dashboard details every call to and from your tracking phone numbers, including active ones.
You can pinpoint essential information and customize your call log to display the campaign and caller information you’re interested in seeing:
- Drill-down to attribution and source data
- Discover which PPC keywords and campaigns brought the caller to your business.
- Gather details like caller ID information and a call’s duration
- Know the referrers, landing pages, and device types that led to the conversation.
- See which calls were detected as good leads to stay focused on customers ready to convert.
- Listen to call recordings and categorize the call using call tags to convey the caller’s intent to the rest of your team.
- Compare data across different date ranges to discover trends in one central and convenient location.
Your call analytics dashboard can be exported as an Excel file or saved as a PDF document to share with clients and colleagues. You can also use our white label call tracking solution to showcase your brand alongside your collected call data.
Reveal your real ROI with Call Tracking
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