Unbounce

Unbounce's landing page builder tool allows you to quickly build and optimize landing pages to convert more visitors- no coding is required! It also does an excellent job tracking clicks through PPC, social, and email marketing to help you optimize performance.

But if a user clicks on a PPC ad, looks around your website, and then decides to give you a call, how do you properly attribute that lead without knowing exactly where it came from?

With CallRail's Unbounce integration and dynamic number insertion, a call tracking number is placed on each landing page and variant to help measure the success of your Unbounce landing page and your marketing.

Calls and texts are then reported as conversions in Unbounce automatically, along with detailed, session-level information, including the pages a caller visited during their session, the caller's physical location, and which specific ads and keywords that brought them to your landing page.

In addition to reporting calls and texts as conversions, CallRail's Unbounce integration reports these conversions to the particular Unbounce variant that produced the phone call or text. Now, your A/B testing will properly attribute phone calls and texts as what they are: conversions.