Optimizely X
View calls and texts as conversions in Optimizely X to optimize your A/B testing.
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CallRail reports which experiment variations convert via calls or texts back to Optimizely X as offline call conversions.
App details
First Release
2018
Optimizely X Overview
Optimizely is the world's leading experimentation and multivariate testing platform, enabling businesses to deliver continuous experimentation and improve digital experiences across websites, mobile apps and connected devices.
CallRail's call tracking integration for Optimizely X connects phone call and text message data tracked by CallRail to Optimizely experiments. With the integration enabled, CallRail will report variations of experiments converted over the phone or via text message back to Optimizely X as offline call conversions. Let CallRail take care of detecting and logging conversions so you can focus on results and business outcomes.
Integration Features
- View phone call and text message data as conversions in Optimizely X.
- Get the full picture of multivariate testing performance in your conversion reporting by including calls and texts.
- Deliver personalized experiences to your customers that are consistent across your website and your phone conversations.
- Maximize impact of your phone call conversions by optimizing your CTA treatments.
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