App details
First Release
2017
Skai price
Starts at $95k /year
View calls and campaigns, side-by-side
Skai (formerly Kenshoo) is a premium solution for managing, automating, and improving your marketing campaigns. But without integrated call tracking, you're only optimizing bids based off of online conversions. Our Skai call tracking integration helps you account for offline call conversions, so you can optimize search, social, mobile and display advertising in one easy place.
CallRail sends the following call data to Skai's platform:
- Call start time
- Caller number
- Dialed number (tracking number)
- Outgoing number (destination number)
- Caller name
- Caller location
- Start time
- Call duration
- Masked_id
- Call answered
- Time zone
- Kenshoo tracking cookie
How CallRail's call tracking for Skai works
Using dynamic number insertion, CallRail identifies the traffic sources, campaigns, and keywords driving phone conversions for your business. Once integrated, CallRail pushes detailed call tracking data into Skai's search marketing dashboard. You'll be able to view calls to your tracking numbers side-by-side with your campaigns managed in Skai.
Use CallRail's call tracking integration for Skai to create optimal bidding rules for keywords that create the largest volume of effective phone call conversions. Fill the gap between your online campaigns and the phone calls they generate with integrated call tracking and bid management.
Integration Features
- Understand which digital marketing efforts lead to a phone call, opportunity, or sale.
- Use Conversation Intelligence to only send identified good leads as conversions into Kenshoo.
- Automatically reallocate budget to ads with the highest number of phone call conversions.
- Generate detailed call conversion reports that map calls to the marketing campaign and PPC keywords that drove them.
