Google Analytics 4
App details
First Release
July 2023
Google Analytics Price
Starting at $0/mo.
Google Analytics 4 Integration Overview
Google Analytics gives you insight into how your website visitors find and interact with your website. CallRail integrates with your existing Google Analytics account by sending your phone call, text, and form submission data as events to Google Analytics.
How it works
CallRail integrates with your existing Google Analytics account, and every time someone calls or texts your tracking number or submits an online form, we send the event straight to your Analytics account. You can view your call data alongside other granular visitor events, all in the Google Analytics dashboard.
Get deeper analytics insight with call tracking
Our Google Analytics call tracking integration offers a more complete way to report and analyze information in Analytics, giving you more insight into visitor interactions than ever before. The integration is quick and easy to set up, and will give you the actionable data you need to help make important decisions about your marketing strategies.
With our Google Analytics integration, you can receive events calls, texts, and forms, and track them as conversions; create advanced segments for "callers"; and use phone calls as a stage in multi-channel conversion funnel.
Integration Features
- Get a holistic view of what behavior drives online visitors to call by viewing your CallRail call tracking data along with your other online and offline data.
- Customize your metrics and analytics and tailor reports to the specific needs of your business.
- See a caller's website activity before and after calling you, giving you a clearer view of caller behavior and the impact of each marketing campaign.
- Create customized marketing reports using information from all of the channels and sources you'd like to track, including your phone calls, CRM data, and multiple other offline and online sources.
- Follow a user’s journey across devices, allowing you to attribute activity on multiple devices to one individual user, and get insight into how different devices impact call behavior.
