App details
First Release
2015
Resources
Setup guide
Call conversions in Google Ads
No conversions in Google Ads
Visitor tracking basics
Developer Links
Website
Terms / Privacy
Email support
Google Ads Integration Overview
How effective are your Google Ads at driving phone calls? If your business relies on inbound phone calls or texts to drive business, you need to track these offline events as conversions within your Google Ads account. CallRail’s direct integration with Google Ads helps you effortlessly track every call, text, and form fill generated by your Google Ads campaigns, so you can tie offline events back to ad spend.
Here's how it works:
At the most basic level, the integration matches each paid click in Google Ads to calls, texts, and forms data in CallRail. From there, the data flows two ways:
- CallRail’s Google Ads integration sends attribution data on phone calls, texts, and form fills to Google Ads, making it easy to align campaign clicks with individual phone calls.
- Pull in source, campaign, ad group, and keyword level and conversion data from Google Ads to CallRail to better understand the specific campaigns that are driving the most valuable leads.
How this integration helps you:
It's simple: maximize your return on ad spend. By integrating CallRail with Google Ads, you'll uncover valuable insights that help you optimize your campaigns for better performance and higher conversions.
Integration Features
- Detailed Attribution: Allocate your ad spend with precision with source, campaign, ad group, and keyword level insights into which campaigns are driving the most valuable leads.
- Complete Offline Conversion Tracking: Close the loop on your offline conversions within Google Ads, including crucial data like call time, geography, and Caller ID information.
- Enhance Performance Marketing: Don't let your campaigns underperform because your automated bidding strategy and Performance Max Ads are optimizing based on clicks only. With CallRail data, you can ensure your campaigns are optimized for calls, texts, and forms too.
- Optimize for High-Value Customers: Set conversion values for your calls manually or through a CRM integration, ensuring you capture the true worth of every lead.
- Calculate Cost per Lead (CPL) with Ease: Say goodbye to manual calculations. Customers using CallRail’s Form Tracking can seamlessly pull ad spend data from Google Ads, allowing them to calculate CPL accurately.
*Available with CallRail Form Tracking
