Freshpaint
With CallRail data in Freshpaint, PHI is cleansed before reaching other platforms
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Freshpaint Integration Overview
This integration sends CallRail data to Freshpaint. With CallRail data in Freshpaint you can ensure any PHI is cleansed before reaching other platforms, making it safe for healthcare marketers to activate and use.
Integration Features
- Mitigate compliance concerns: Your compliance department already trusts Freshpaint to remove PHI and PII from marketing data. Feeding CallRail data through Freshpaint gives you a one-stop shop for your marketing data, establishing a privacy-first marketing ecosystem with minimal risk while still delivering the marketing results you're looking for.
- Safely add CallRail data to ad platforms: Use call, text, and form data that's been stripped of risky PHI/PII to fine tune automated bid strategies and retargeting in ad platforms.
- Track customer journeys, anonymously: Freshpaint stitches together multiple patient website sessions while protecting PHI. Add CallRail event data to see online and offline events together, providing a holistic view of customer interactions, all while staying HIPAA compliant.
- Connect to other platforms: Integrate with Freshpaint supported tools that CallRail does not have a native integration to for TikTok, LinkedIn, Pinterest, Reddit, StackAdapt, The Trade Desk, Basis, and Google Marketing Platform 360.
- Streamline data across platforms: Easily send call tracking data to your data warehouse for centralized storage, simplifying management and analysis, while ensuring compliance and maintaining full flexibility on data destinations.
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