The CallRail integration with Attribution creates every inbound and outbound call as a visit and allows those calls to be included in Attribution's modeling.
Integration Features
Track inbound calls: All inbound calls are tracked with email address to tie any marketing activities to the user.
Track outbound calls: All outbound calls are tracked with email address to tie any marketing activities to the user.
Full Picture Attribution: Get attribution modeling for all your digital and call-related touch points to optimize your ROAS.