ActiveCampaign

ActiveCampaign gives marketers the email marketing, marketing automation, and CRM tools needed to create incredible customer experiences. CallRail’s integration with ActiveCampaign enables marketers to include their leads from inbound phone calls in their automated workflows and segment them based on details of the phone call.

By connecting your CallRail and ActiveCampaign accounts, marketers can discover which marketing campaigns are driving inbound phone calls, and effectively convert their phone call leads to sales through automated workflows. CallRail's integration with ActiveCampaign automatically creates new contacts and deals from inbound phone calls. The integration also creates a custom object record for each call that includes robust call tracking details like marketing source attribution information, duration and answer status, and links to the call recording.

CallRail’s integration with ActiveCampaign enables marketers to:

• Engage leads from inbound calls with well-timed calls to action
• Track contact engagement through phone calls and view attribution information from all sources
• Automate nurturing and customer journey communications for callers through emails, text messages, and Facebook Ads
• Measure the true ROI of each advertising marketing campaign with integrated, granular reporting for leads from phone calls