Home services marketing
Check out our library of marketing resources made just for home services businesses. Find helpful videos, guides, and tips to get more leads and grow your business. Discover what works best in your field—whether it’s plumbing, HVAC, landscaping, or more!
Marketing trends for home service pros
Discover the latest home service marketing trends, from maximizing Google reviews to using video content and voice search. Watch these quick videos to learn how to attract more customers and stay ahead in a competitive market!
Jobber recently ran a study on marketing tools, showing that 7% of home service businesses don't use any marketing at all. If you're in that group, try incorporating these channels into your strategy.
Home service companies prioritize local areas to build a loyal customer base. Positive word-of-mouth is essential, and outstanding customer service strengthens trust and loyalty within the community.
Home service pros bring passion and skills AI can’t replace, but AI can support their marketing with content creation and organization. This offers a valuable way to streamline marketing and expand reach.
Home services marketing statistics
Stats to help you drive your strategy and outsmart the competition.
Want to know which home services marketing stats matter most going into the new year? In this video, we reveal five essential stats every home service pro should know, from the 98% of consumers using the internet to find local businesses to the impact of call tracking solutions. Get actionable insights on optimizing your online presence, gathering positive reviews, and improving your marketing ROI.
With rising costs per lead and a massive $11 trillion in tappable home equity among U.S. homeowners, there’s more opportunity—and competition—than ever. Learn how these stats can shape your strategy, so you can attract leads, increase conversions, and stay ahead for 2025.
Read the full article about home services stats:
28 home services marketing statistics for 2024 (and why they matter)
Why should you track and measure your marketing?
Learn how tracking your marketing can save you time, attract better leads, and grow your business.
Home service pros often spend up to 20 hours a week on marketing, balancing it with delivering top-quality services. This video dives into why tracking your marketing efforts is essential for staying efficient and ensuring that every hour you invest drives real results.
With data-driven insights, you can effectively allocate your budget, avoid blind spots, and attract qualified leads without wasting resources. Discover how using the right tools and processes can help you make confident marketing decisions that boost your business. Ready to start seeing more of your best leads? Learn how in this video.
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Infographic: The past, present, and future of home services marketing
Know which marketing drives your best customers
Discover why some leads are hotter than others, and how to get more of the hottest ones.
Curious about which marketing efforts bring in your best customers? Many home service business owners invest in different tactics, from yard signs and truck wraps to digital ads, without always measuring their impact. This video explores best practices to help you identify the strategies that work best.
With insights into physical and digital marketing, you’ll learn how to mix approaches for maximum visibility. Discover how to boost your presence through SEO, Google Business profiles, and local sponsorships, and start focusing on the tactics that drive real results.
Why customer reviews are crucial for home service pros
Build trust and drive new business with reviews—don’t miss out!
Why are customer reviews so important for your business? Since 81% of consumers rely on Google Reviews to decide on services, a solid review strategy can make a big impact. This video shares three tips to help you get more reviews and grow your home services business.
First, train your techs to ask for reviews at the job site, maybe even with a small incentive. Next, engage with reviews and promote a referral program to encourage repeat business. Finally, automate review requests so you never miss a chance for feedback. Start turning reviews into revenue with CallRail!
You may find this related article interesting:
5 quick tips for home services businesses that will boost the customer experience
The customer lifecycle as your strategy roadmap
How to use the customer life cycle to benefit your marketing strategy.
For home service businesses, success isn’t just about ads—it’s about helping customers through every part of their journey. This video shows how each step, from getting leads to building customer loyalty, can guide your marketing strategy.
By using strong channels like ads and social media, staying organized with scheduling, and providing great service, you can earn repeat customers and referrals. With tools like CallRail, tracking these stages becomes easier, letting you see what works and get the most from your efforts.
How Call Tracking levels up your marketing strategy
Cut lead costs by 20% and know exactly which ads drive quality jobs.
CallRail’s Call Tracking helps home service businesses reduce their cost per lead by up to 20% by identifying which marketing efforts actually bring in quality leads. With unique phone numbers for each marketing channel, businesses can easily see which ads or campaigns lead to calls and conversions, helping them make informed decisions about where to invest their marketing budget.
For example, a home service business could use CallRail to track leads from various sources, including paid search, social media ads, and newspaper ads. By analyzing the data, they can discover which channels are most cost-effective and stop spending on ads that aren’t driving customers. This tool allows businesses to maximize their marketing budget and invest in the channels that truly work.
Convert more leads into jobs with AI
Track and qualify leads effortlessly with CallRail’s AI-powered insights and follow-up tools.
CallRail makes it simple for home service businesses to track and understand lead trends from phone calls and online forms. With tools like Conversation Intelligence and Convert Assist, CallRail uses AI to analyze calls, identify qualified leads, and provide summaries with sentiment tags—all without manual effort.
Imagine being an HVAC contractor on a job and receiving a call about a hot water heater. Conversation Intelligence marks it as a qualified lead, and Convert Assist offers an action plan, call coaching, and ready-to-send follow-up messaging. With CallRail, you can capture valuable insights and convert more leads effortlessly. Try a risk-free 14-day trial today!
Here's a related article about getting more jobs with AI:
Use AI to convert more leads for your home services business
Home service pros share their experience using CallRail
Hear directly from home service pros on how CallRail has helped them track leads, boost efficiency, and grow their business.
Top home services marketing content to check out
Explore marketing resources for home service pros, including guides, ebooks, and infographics to help grow your business.
See how CallRail helps home service pros market more effectively
Over 200,000 businesses use CallRail everyday to track the effectiveness of their marketing campaigns. Try it free for 14 days, no credit card required.
