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Google Analytics 4 officially replaced Universal Analytics on July 1, 2023.

CallRail is here to help you with our new GA4 + CallRail Integration, resources, and support materials.

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Integrate GA4 + CallRail

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Integrate CallRail with GA4

Reveal each step of every customer journey

Google Analytics gives you insight into how your website visitors find and interact with your website. CallRail integrates with your existing Google Analytics account by sending your phone call, text, and form submission data as events to Google Analytics.

Read about GA4 integration

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Become a Google Analytics 4 expert

In our GA4 bootcamp video series, you'll learn the ins and outs of Google’s latest web analytics platform from CallRail’s in-house experts.

Watch the GA4 bootcamp

Learn more about GA4

Workshop: Configuring GA4 with Call, Text, and Chat Data

What are event parameters in Google Analytics 4?

Tracking click events in GA4

5 big risks to your business by waiting to switch to GA4

How to set up Google Analytics 4 custom events tracking

Setting up the GA4 phone call event: step by step

Configuring CallRail & Google Analytics 4

The essential guide to GA4 events: Tips, tricks, and best practices

GA4 conversions: What businesses need to know about the update

6 Steps Agencies Can Take to Make GA4 More Valuable to Clients

GA4: What to know before you switch

Checklist: Successfully switch to Google Analytics 4

Google Analytics 4 Reporting: Guide to Basic & Custom Reports

How prepared is your small business for GA4?

Is your agency missing key insights for clients in GA4?

How prepared is your home service business for GA4?

How prepared is your law firm for GA4?

A beginner’s guide to Google Analytics 4 for small and mid-size businesses

Guide to Google Analytics 4 for Marketing Agencies

Connect with GA4 experts

Visit our Help Center or ask the CallRail community.