Learn your real ROI with Call Tracking

If you don’t know which marketing efforts make your phones ring, you might cut a promotion that’s creating customers or spend too much money on one that doesn't. With Call Tracking, you get reporting that pinpoints the sources of your most valuable leads.

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Call reporting closes gaps in your data

Get the big picture so you can make better marketing decisions. With essential reports and tools, Call Tracking can help you reveal the real ROI of your campaigns and promotions, ensure you’re staffed at peak call times, avoid missed calls, and keep up while you’re out.

Multi-Touch Cost Per Lead reporting

There’s never enough time or money, so don’t waste either. Zero in on the most effective marketing campaigns with our Multi-Touch Cost per Lead report.

It ties your inbound call, text, and form submission data to ad spend data from Microsoft Advertising, Facebook, and Google Ads. You’ll see ad cost data from each platform available right in your CallRail dashboard.

Trying to drive more phone calls? You’ll no longer need to mesh reports across several platforms to determine where to spend. Get a unified view of all your campaigns across different platforms in CallRail’s reporting dashboard.

Choose from five different attribution models

CallRail lets you calculate your cost per lead based on five attribution models:

First Touch
Lead Creation
50/50
W-Shaped
Qualified

Each model attributes lead credit to different milestones in the sales funnel, so you can see which ads are worth the investment. When you switch attribution models, your cost per lead will change based on how the new model weighs each milestone.

ROI reporting

Get more out of your campaigns with our HubSpot integration. Calculate your return on investment by campaign to see which marketing channels are the most cost-effective using tracked deals in HubSpot.

With CallRail’s CPL data, you’ll spend marketing dollars smarter, reduce client churn, and instill confidence in the effectiveness of your work.

Nathan H.

President, Small-Business

“We can tell what is helping to generate the phone calls and (can) put good revenue metrics together for reporting… This makes revenue attribution much simpler.”

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Avoid missed opportunities with operational reporting

Operational reporting helps you make sure your team is ready and available during peak call times for your business. Let’s start with our Calls by Day and Time report. It shows call volume by day of the week and lets you drill deeper into times that receive the most phone calls. Chart and filter inbound phone call trends to learn how call volume changes over time.

With our Missed Calls report, you can compare answered calls against missed ones for each day of the week. You’ll also see the percentage of missed calls over the date range you’ve chosen for your report. After you learn what times and days when your business misses the most calls, you can reallocate agents and avoid missed opportunities in the future.

Improve productivity with team performance reporting

Why wonder how efficiently your frontline team’s handling calls when you can know? Team performance reporting reveals immediate insights on productivity, breaking down calls into metrics like their rate of answered or missed calls.

Any team member can be designated an “agent” in CallRail so their activity can be easily organized for your reports and activity logs. And each agent can add or remove their personal telephone number from receiving calls depending on their availability. This frees your agents to take calls from the office, at home, or on their mobile devices without having to update a cumbersome phone system before they can take calls.

Instantly classify leads with keypad scoring

Categorize and classify calls as soon as they end with keypad scoring. Using your phone’s keypad, you can score calls as good leads in a few taps and even add tags to categorize them instantly. You can even assign a numeric value to a lead without signing into your CallRail account.

Calls classified as good leads immediately appear in your Leads Report so you can see how website visitors become callers — and how callers become conversions. Call tags and values you enter with your keypad apply to calls instantly, keeping your activity and call logs up-to-date so your team can access granular data about your callers when and where they need it.

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Get reporting on the go

With CallRail’s mobile app, you’ll be ready to talk business whenever your leads are. Available for Apple and Android devices, our Call Tracking app puts the power of your team’s call analytics in the palm of your hand, providing a real-time view of your inbound, outbound, and missed calls. You’ll also be able to listen to call recordings and text customers.

Qualify and score leads

Access to each caller’s timeline allows you to review call recordings or score callers as qualified leads. Your call log stays updated on your mobile call activity screen so you can quickly playback recordings or follow up with missed calls. Keep your reports accurate by reviewing, scoring, and categorizing your calls while you’re in the field.

Get inbound call notifications

Stop missing milestones by getting push notifications delivered directly to your smartphone’s home screen. Customize your notifications by tracking number, agent, call tag, or call type. You’ll also have the option to filter your notifications further by getting push alerts for missed calls or first-time callers.

Don't phone in marketing decisions. Know what's working with Call Tracking.

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