At CallRail, we’re focused on creating a platform that helps your business grow and succeed. For businesses like Workshop Digital, that means success for them and their clients. Andrew Miller, co-founder and VP of strategy at Workshop Digital, shares their CallRail partner success story with us.
How long have you been a partner with CallRail, and how did you learn about it?
We’ve been CallRail partners since the early days in 2018, when you first spun up the CallRail Partner Program. We heard about the program from our customer success manager, Tameka — she reached out to us about the opportunity, and we are big fans.
How would you describe your partner relationship with CallRail today?
Our relationship is extremely collaborative. We’re out there co-pitching and finding the best solutions for our clients. Our teams have really taken advantage of the opportunity to provide feedback and get support as needed. We get a look at new features and roadmap ideas, and sometimes we even see early access features and are able to provide real-world use cases.
Our partner relationship is very much a two-way conversation.
What are some of your favorite CallRail partner resources, and why?
The best resources have been the co-marketing and co-presenting opportunities with members of the CallRail team. We’ve participated in some of CallRail’s events, and we’ve had CallRail folks at our events. The information and knowledge sharing has been the biggest overall contributor to our success in the partner programs.
How have you been able to better support your clients through this partnership?
We’ve been able to provide transparent data and tracking to our clients. What we see is what our clients see. For a legal client of ours, we tested different versions of a landing page to see which one would drive the most phone calls and form fills. Using CallRail Call Tracking and Form Tracking together helped determine which calls-to-action and headlines drove the most phone calls.
With that lead information and integrating with our client’s CRM, we were able to see which of those turned into new cases for them and what that meant for their revenue down the line. That level of data transparency is key — it keeps clients around, keeps them happy, and strengthens our relationships with them. We wouldn’t have that without CallRail.
What advice would you give to someone who’s considering becoming a CallRail partner?
Don’t look at this partnership as a plain affiliate program — you’re not here just to cash a check. You have access to information and experts, and for us, that positions us in a better spot with our own clients. We’re able to bring our clients a solution that meets their needs and helps them get ahead of their competition.
Are you interested in providing that transparency and support through your business? Learn more about joining our Partner Program and start strengthening your relationships with your clients.
