In honor of International Women’s Day on March 8th, we celebrated all month long. In preparation for this roundup, we asked the CallRail team and members of our Agency Partner Program to nominate some fantastic women in the agency space that have been incredible partners and blazing the trail for women in the industry.
Let’s meet these leading ladies and how they uniquely serve their clients, bring new perspectives, and market with confidence.
Kaitlyn Blosser, Owner of Blosser Marketing
Blosser Marketing specializes in website development, SEO, paid search, and more to help businesses get found. For Kaitlyn Blosser, “CallRail helps humanize our process from just numbers … to the actual humans behind the data. It provides a better voice for our clients to understand what’s working and what’s not.” Kaitlyn loves experimenting and using data to lead marketing decisions. Kaitlyn knows a failed test or a “no” isn’t the end of the story, whether it’s in marketing strategy, business relationships, or in life.
Kaitlyn blazes the trail for future female leaders by drawing on her athletic background—she started a female wrestling team at her local high school. For her, it was a way to give back to her community by providing girls with a door into a more male-dominated space—the first of many more that they will now more confidently walk through because of the opportunity Kaitlyn provides. Whether she’s speaking to her team or to her clients, her message is the same: “It’s okay to be different - it’s great to be different. Just be confident in who you are – own that. And your clients and everything else will fall into place.”
Nicole Hayden, Founder of CreativeCat.Co
CreativeCat.Co has been partnering with CallRail since 2022.
Dustin Kesslar, Marketing Strategist & Operations head at CreativeCat.Co says, “With over a decade of experience in marketing, Nicole has a proven track record of helping companies determine their long-term vision for growth, defining objectives, and dreaming up creative marketing tactics to pull it all together. Under her leadership, Creative Cat has won over 22 awards in marketing, advertising, and brand development. She's a brilliant self-made entrepreneur who has paved the path to creating a small but efficient marketing, consulting and advertising agency that makes data-driven decisions without the sacrifice of high-end creative.”
Margaret Palango, CEO of AutoShop Solutions
Margaret joined Autoshop Solutions 17 years ago as their first employee; “The vision for Autoshop Solutions was to help independent shop owners with their digital marketing”. Margaret was excited to bring her knowledge and expertise in marketing to these give great auto shops, mechanics, and small business owners a leg up in their digital marketing. “It’s been really exciting over the years to watch the evolution of how we deliver internet marketing services to this group, and keeping up with the changes to best drive local consumers to these repair shops who are seeking automotive repair services.”
Margaret touts networking and developing relationships with other women in the automotive industry as being the most valuable experience for her as she grew her career and eventually entered her role as CEO. She’s a member of the American Marketing Association and Women in Autocare. “It’s through these organizations that I’ve learned a lot of professional development skills, as well as developed my network.” She now passes the torch by mentoring future female leaders: “This is how we show the career pathway – especially in automotive – for young women”.
Lauren Gonser, Strategist at ONE18MEDIA
ONE18MEDIA has been partnering with CallRail since 2022.
AJ Sonnick, Founder of ONE18MEDIA says, “Lauren does it all - As a mother of two and is a true rockstar in every sense of the word. Lauren has consistently brought incredible results, new clients, and more revenue to our business over the last two and a half years that she has been here. As a strategist, she has put together incredible things for our clients, helping them get more leads, the right leads, and the best ROI possible. Everyone she speaks to instantly loves her. Lauren's energy and attitude have made such a huge difference for our internal team, and our clients. She is someone everyone enjoys being around and working with.”
Lindsay Marty, Owner & Founder of Above the Bar Marketing
Lindsay started Above the Bar because she saw a need to help up-and-coming lawyers tackle the ever-changing landscape that is digital marketing. “I noticed that there was a huge hole in the services being provided … and that was utilizing call tracking data that we received from CallRail. We’re able to have much more meaningful conversations with our clients on what’s actually working.” One of Lindsay’s main drivers of success has been setting an example for other future female leaders, including her own daughter. “Being able to balance all that and show women that it is possible is really important to me.”
Lindsay discovered ways to expand her network through friends and clients. She’s one of the executive directors for the Wisconsin Association of Criminal Defense Lawyers, and a part of Grapevine’s Madison Women Professionals for Good which has been a fun opportunity to network with women in her local community. She also is part of a global entrepreneur network called Hey Mama - an international group of over 3,500 women that share resources and job hiring opportunities, which is actually how Lindsay found key players to add to her own team, including her Director of Operations.
Anna Covert, Principal at Covert Communication
Covert Communication has been partnering with CallRail since 2020.
Tharam Singh, Accounts Coordinator says Anna “is one of the most fierce, intelligent women that I have ever met and now have the honor to work for. She not only exudes business know-how but integrity that is so rare in this day and age. She's fair and keeps her word to a fault, traits completely admirable. She doesn't let anyone or anything stand in the way of success for our clients and success for the company. She is indeed ALL Heart and inspires the Covert Team to strive to be better every day!”
Jen Spencer, CEO of SmartBug Media
SmartBug is a full-service digital agency that covers the gamut of the b2b world, e-commerce, b2c, and more by providing a specialized, inbound, consultative approach, which Jen deems as SmartBug’s “superpower”. Jen joined Smartbug in 2017, but she has been a super fan for much longer; having actually hired the agency multiple times along her career path. “CallRail - integrated with Hubspot - gives us the intel that we need in order to help our clients to make better decisions for how they should spend their money and where they are getting the best ROI on those marketing efforts.”
Jen connects with other women leaders through her membership at Pavilion and Smartbug’s strong connections with partners like Hubspot. She also knows how important it is to pay it forward to future female leaders, and has provided opportunities for the women at SmartBug, like their quarterly women's leadership meetups and internal mentorship program. “It’s really exciting to be in a position to give our team something that, frankly, I just didn’t have access to.”
Jen’s advice to women climbing the ladder is to advocate for yourself, always be willing to “pull up a chair” and learn new skills, and continuously network with those of similar roles in your industry “not only to learn but also gut-check that you really are being treated fairly and equitably in your role.”
Jessica Behal, Owner & CEO of Spherical Strategies
Spherical Strategies has been partnering with CallRail since 2020.
Jared Hart, Vice President of Accounts says, “As the owner/CEO of Spherical Strategies and Co-owner of Gudphoria, Jessica successfully manages 20-30 Individuals with grace and understanding. Jessica juggles both organizational and personal responsibilities that may leave others frazzled. She continuously listens to her team, empathizes with each of their struggles and supports others dealing with the same or different issues. I am proud to work with Jessica and am inspired by her drive and will to do good not only for herself but for every person she comes in contact with.”
While March is coming to a close, this won’t be the end of showcasing the amazing women CallRail works with every day. Whether you are an agency, a women-owned business, or you know a woman on your team that truly embodies how to market with confidence - we want to hear from you! Email us at partners@callrail.com for future spotlight opportunities.
