In today’s fast-paced world, staying ahead of the competition requires more than just conventional strategies. It demands embracing cutting-edge technology and harnessing its potential to help your business drive growth and revenue.
One of the fastest technologies businesses are adopting is artificial intelligence (AI). If you’re not already using AI in your business, you risk falling behind your competitors. Take your phone calls: AI-powered Conversation Intelligence® (CI) can surface call data that was previously inaccessible through manual, human efforts. Your competitors are likely already using these AI-driven insights to skyrocket their marketing effectiveness and position in the marketplace. If you don’t do the same, your business will get left in the dust.
Here’s how AI-powered CI can enhance your marketing effectiveness, business operations, and growth.
Do More With Less
In an economy hovering on the edge of a recession, every business is looking for ways to help stretch its staff and budget. Call Tracking helps with this by giving you insight into what marketing campaigns and channels are making your phone ring so you can optimize where you spend your marketing dollars.
But you can go even further using AI-powered CI, which reviews and analyzes all your calls for you. Not only can CI transcribe calls with near-human accuracy and quality, but it also offers many time-saving features including:
- Keyword spotting: Improves your productivity by eliminating the labor-intensive process of identifying key terms and their frequency in each call and then having to manually aggregate and analyze this data.
- Call scoring: Automatically classifies, qualifies, scores and assigns a dollar value to each inbound call based on your user-defined rules so you know in almost real-time whether the caller is a qualified or unqualified lead.
- Call highlights: Improves and refines your SEO and keyword bidding strategies by learning which terms and phrases are used in your calls and industry.
- Automation rules: Automatically detect and tag key terms specific to your business in call transcripts as well as automatically classify high-quality leads based on specific criteria you set, such as a key term mentioned on the call.
But if you really want to gain deeper marketing and business insights fast, CallRail’s Premium Conversation IntelligenceTM is the only conversation intelligence solution on the market that gives your business access to call summaries and call sentiment, which offer these additional benefits:
- Save your team the time of listening to or reading every call transcript with quick-view, automated call insights summarized in a few sentences.
- Filter call summaries by campaign to quickly surface the types of conversations your marketing is driving so you can adapt your marketing campaigns accordingly.
- Save your business time and money by using call summaries and call sentiments to identify opportunities for frontline coaching.
- Get real-time and retrospective insights on customer and staff sentiment to improve performance and better handle objections, which leads to providing improved customer service.
These features of Premium CI help your staff be more efficient and give them easy-to-act data that can improve everything from marketing campaigns to customer service to operations. It can even give you real-time or retrospective insights that can strengthen team performance by helping them better understand and handle objections, improve customer service, and close more sales.
Level Up Your Business
With the help of AI, CallRail’s Premium CI has gotten even smarter and more innovative, translating to more opportunities for you to use it to level up your business. Here’s the highlight reel of some of the new features and improvements that have been released or are coming soon to Premium CI:
More integration opportunities
Call summaries, which recaps calls in a few sentences, can now be passed via integration to HubSpot, Salesforce, Zapier, and Looker Studio. This allows you to export data to the tools you use on a daily basis, like your CRM and other data tools. With Call Summaries also available via API and webhooks, CallRail offers a well-rounded set of integration options your business can use for gaining insights without having to toggle between apps.
Once integrated, here is where you can find your Call Summaries inside these apps:
- Hubspot - In the Notes field of the Call record attached to the Contact
- Zapier - In the Call Completed trigger
- Looker Studio - As a text field in the Call Details connector
- Salesforce - In the "description" field of a call activity report
- Webhooks - In the Post-Call and Call Modified events
- API - In the Listing All Calls & Retrieving a Single Call endpoints
Image caption: The CallRail + Hubspot integration makes it easy to see Call Summaries inside Hubspot Notes field.
Call Summary Reports
To save even more time, you can generate a report showing all callsummaries in a single report versus viewing them one at a time. In addition, you can search and filter these reports by company and time frame, but other enhancements are also coming soon that will provide even more filtering options, report editing, and export functionality. Having all your calls summarized in one report saves significant time and provides a quick and easy way to get a broad overview of what’s happening on your calls.
More Call Sentiment Features Coming Soon
We’re not done innovating yet (or ever). Next on our tick list for Premium CI are more features that will add even more efficiency and accessibility to call insights. In addition to what’s already in our call summary report, we’re adding a call sentiment column. This will allow you to view call sentiment holistically to give you and your team a better understanding of which calls are driving good conversations. Call sentiment scores can also serve as a lead quality indicator.
This report will also offer a convenient way to view all call summaries in a list view. This allows you and your team to quickly review key information using customizable insights without having to click into each call. This report will be your home base for all your CallRail AI insights. You can access this report in the Activity tab beneath “Transcription Search.” Filter your call summaries by attribution type, session details, handling, or properties to get to the calls you want to know about.
Finally, we’ll soon be including call summary and call sentiment in email notifications for your calls and voicemails, which will help you get up to speed on the quality of calls and voicemails without ever having to leave your inbox.
Additionally, through the recent launch of CallRail Labs, we invite CallRail customers to influence the use of voice AI via early access to new product capabilities and opportunities to provide direct feedback to product and engineering leaders.
The first CallRail Labs release – action plans – supports agents with AI-generated recommendations for next steps after a call. This feature removes the guesswork from following up with potential customers by summarizing key takeaways, consolidating them into a shareable format to email or text to frontline teams, and documenting follow-ups within CallRail’s Premium Conversation Intelligence™ dashboard.
Accelerate your competitive advantage with AI
Our next release of Premium CI brings a host of new features and leveling-up of existing capabilities that no other Conversation Intelligence tool in the marketplace currently offers. As an AI-forward and innovative technology, CallRail’s Premium CI will give your business a competitive edge in understanding your customers and how to better market to them and serve them to increase revenue and further grow your business.
Want to be part of an innovative space for early-adopters to experience and influence the cutting-edge AI-powered capabilities CallRail is bringing to the market? Sign up today for a 14-day free trial of CallRail’s Premium Conversation Intelligence and you’ll get first access to new features as well as the ability to test and weigh in on which capabilities are the most impactful and what would make them better.
