WhatConverts Alternatives: Best Solutions You Should Consider

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Darrell Tyler
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When evaluating marketing analytics software, many businesses consider WhatConverts to track leads, phone calls, and conversions. However, it is crucial to assess some alternatives to ensure that the chosen solution offers the best features and value for one's enterprise. This article introduces top alternatives to WhatConverts, enabling decision-makers to compare and select the most suitable option for their specific needs.

One highly recommended alternative to WhatConverts is CallRail. This marketing analytics platform offers similar functionality but has been praised for its ease of use and comprehensive customer support. Apart from CallRail, there are other notable alternatives to WhatConverts available in the market. These solutions range from call tracking to lead management software, each with unique features targeting specific marketing needs. By exploring these options, businesses can gain clear insights into their marketing efforts, empowering them to make data-driven decisions for growth and success.

Why look for WhatConverts alternatives?

Marketers and businesses are constantly seeking ways to improve their operations, streamline their processes, and enhance their overall performance. While WhatConverts is a popular and widely used tool for tracking and reporting conversions, it may not be the perfectsolution for every organization. Thus, it is essential to explore alternative options that could better suit specific needs and preferences.

Diversifying one's martech stack allows for the opportunity to find tools that may provide more in-depth insights, additional features, or a smoother user experience. For example, CallRail is regarded as a top alternative to WhatConverts due to its robust call tracking and analytics capabilities. Businesses can make informed decisions about their marketing technology choices and potentially unlock new avenues for growth by considering such alternatives.

Comparing WhatConverts with other solutions available in the market can help businesses identify their unique requirements and preferences in terms of features and functionalities. By identifying the advantages and limitations of various alternatives, companies can better understand their desired outcomes and determine the most suitable marketing tools for their specific goals.

Key features to look for in WhatConverts alternatives

Ease of use

We recommend choosing an alternative that has an intuitive interface and clear navigation, making it simple for users to accomplish tasks efficiently. This will minimize the time spent learning the software and help users focus on tracking leads and analyzing data. Prioritize tools that offer customizable dashboards and simple reporting.

Pricing

Select an alternative that falls within your budget while providing the necessary features. Some platforms offer tiered pricing structures based on usage, allowing you to scale up or down easily as your needs change. Evaluate free trials or demos to better understand the value offered by each option before committing to a specific solution. Our plans start at $40/month, and you can try it free for 14 days—no credit card required.

Integration capabilities

Strong integration capabilities are crucial in a WhatConverts alternative. The platform should integrate seamlessly with your existing marketing channels, CRM systems, and data analytics tools to ensure a smooth flow of information across your digital marketing ecosystem.

CallRail has 60+ integrations for the most popular (and not so popular) digital marketing tools on the market. Such as:

Customer support

Opt for a platform with reliable customer support, including fast response times, helpful resources, and multiple channels for assistance (e.g., phone, email, chat). This ensures potential issues can be resolved quickly and minimizes disruptions to your workflows.

CallRail vs WhatConverts comparison

CallRail and WhatConverts are both popular call tracking software solutions. While WhatConverts does a solid job of helping businesses analyze and sort through lead data, many users find that CallRail offers a more comprehensive set of features and benefits.

G2 call tracking grid

Features

CallRail stands out for its extensive feature set, including:

  • Call tracking: Track the origin of calls to measure marketing effectiveness.
  • Form tracking: While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form.
  • Conversation Intelligence: Using powerful AI trained on over 650,000 hours of voice data, Conversation Intelligence® automatically transcribes and analyzes all of your inbound and outbound phone calls.
  • Lead Center: Centralize your business's contacts, classify or qualify leads, and quickly look up customer histories in a unified team inbox.
  • Dynamic number insertion (DNI): Display unique phone numbers to website visitors, enhancing the accuracy of call tracking.
  • Keyword-level tracking: Identify the keywords driving calls to make smarter marketing decisions.
  • Call recording: Capture conversations for quality assurance and training purposes.
  • Real-time analytics: Access data on calls and marketing performance instantly.

Benefits

CallRail users experience various advantages over using WhatConverts, such as:

  • Ease of use: CallRail consistently receives high ratings for user-friendly design and straightforward functionality.
  • Quality of support: Users often praise CallRail's responsive, knowledgeable customer support team.
  • More accurate tracking: With features like dynamic number insertion and keyword-level tracking, CallRail can provide more precise data for optimizing marketing efforts.
  • Better value for money: Many users feel that the range of features CallRail offers justifies its pricing, and it can be more cost-effective than WhatConverts.

By providing a comprehensive suite of features and delivering clear benefits for users, CallRail has become the top alternative to WhatConverts in the call tracking software market.

Two other notable alternatives

CallTrackingMetrics

CallTrackingMetrics is a powerful alternative to WhatConverts that provides businesses with valuable insights. This platform focuses on tracking phone calls and analyzing data to help businesses make informed decisions. It offers many advanced features such as dynamic number insertion, call recording, and real-time reporting. These tools make CallTrackingMetrics a solid choice for marketers seeking accurate, actionable data to improve their campaigns.

In addition, CallTrackingMetrics offers integrations with other essential marketing tools such as Google Analytics, Salesforce, and HubSpot. This seamless integration helps businesses maintain consistency in their data, ensuring accurate attribution and efficient processes.

Invoca

Another notable alternative to WhatConverts is Invoca. Like CallRail, Invoca is a call tracking and analytics platform that specializes in conversation intelligence. Invoca allows businesses to capture valuable insights from phone calls, turning spoken conversations into actionable data. With its focus on analyzing call content, Invoca goes beyond typical call tracking metrics.

Features such as keyword spotting, sentiment analysis, and data visualization help businesses understand customer interactions more deeply. Moreover, Invoca offers seamless integrations with platforms like Google Ads, Adobe Experience Cloud, and Salesforce, making it easier for marketers to incorporate these insights into their overall strategies.

Both CallTrackingMetrics and Invoca offer unique and powerful features that make them notable alternatives to WhatConverts. By focusing on advanced call tracking and conversation intelligence, these platforms provide valuable insights for businesses looking to improve their marketing efforts and boost overall campaign performance.

How to make the switch to CallRail if interested

Switching to CallRail from WhatConverts can be a seamless process if the proper steps are followed. With its robust call tracking and data analysis features, CallRail is considered one of the top alternatives to WhatConverts.

  1. To begin the transition, users should sign up for a CallRail account, taking advantage of any available free trial periods or promotions. By exploring CallRail's features and interface, users can gauge the platform's suitability for their needs.
  2. Once satisfied with CallRail, users can start importing their data from WhatConverts. CallRail's customer support can guide users in transferring important data, such as phone numbers, call history, and marketing source information, ensuring a smooth transition.
  3. After transferring data, users should set up their marketing tracking within CallRail. This includes creating campaigns and linking them to specific tracking numbers. The platform offers integration options with numerous marketing platforms, such as Google Ads and Facebook, allowing users to make data-driven decisions.
  4. Lastly, users should update their website and marketing channels to include the new CallRail tracking numbers. This process ensures that all incoming leads are tracked through CallRail and that data is consistent between platforms.

By following these steps, users can efficiently transition from WhatConverts to CallRail in order to optimize their marketing tracking and decision-making processes.

Conclusion

CallRail emerges as a top alternative to WhatConverts in the realm of inbound call tracking software. With an easy-to-read interface and concise language, this solution provides users with a clear and knowledgeable experience.

CallRail effectively positions itself as a confident and clear alternative to WhatConverts, catering to the needs of businesses and individuals who require inbound call tracking software. Its focus on clarity and accessible language makes this solution a strong contender in the market. 

Get started with a free 14-day trial today (no credit card required).

Meet the author

Darrell Tyler
Darrell Tyler, Senior Manager, Organic Growth at CallRail, is a seasoned pro in SEO. He guides teams toward innovation and success, turning strategies into million-dollar wins for businesses.