Every business wants their employees to be as efficient, productive, and effective as possible — but this has typically been easier said than done.
Here at CallRail, we’re committed to helping companies maximize the ROI from both their inbound and outbound calls. That’s why we created Lead Center to complement Call Tracking.
By making outbound calls in Lead Center using your call tracking numbers, you’ll increase your answer rate, convert more customers, reduce the length of your sales cycle, and make your staff's lives easier.
Let’s examine each of these benefits in more detail, outlining how your business can gain the most value possible from Lead Center.
1. Increase your answer rate
Calling back from the same number a customer used to reach out to you increases recognition, builds trust and credibility, and increases your answer rate.
A 2019 report from ZipWhip found that a staggering 97% of people regularly screened inbound calls from numbers they didn’t recognize.
This is hardly surprising. What pops into your mind when you see an unknown number flash up on the screen?
If you’re like most people, you’ll probably think it’s another spam call hoping to sell you something you don't need.
With Lead Center’s Smart Caller ID feature, you can instantly return a call in just one click, automatically using the very same call tracking number that your customer initially dialed.
Unsurprisingly, if customers see the same number they just called flash up on their screen, they’ll be far more likely to pick up the phone.
It’s all well and good dialing back each of your inbound callers — but if they don’t even end up answering the phone, then it’s all for nothing. Make sure that your outbound calls are as successful as possible with the help of Lead Center’s Smart Caller ID feature.
2. Improve your close rate and shorten your sales cycle
When responding to inbound callers, speed is of the essence. In fact, a study conducted by LeadSimple found that calling customers back within five minutes is 21 times more effective than even calling half an hour later.
What’s more, calling back within five minutes means that you’re 100 times more likely to end up connecting with the prospect in question.
This five-minute rule will have a transformative effect on your close rate. Fortunately, Lead Center surfaces all missed interactions so you can easily see them at a glance. Then, just call or text these prospects back in one click. It’s that simple.
And if you’re using Form Tracking, all new form submissions will also appear in Lead Center — giving you a one-stop-shop for quickly responding to all your prospects, no matter how they got in touch with your business.
3. Keep a detailed record of all your interactions in one place
Your team should spend their days bringing in new customers and helping existing ones, rather than trying to manually keep track of contacts. However, many organizations lack an all-encompassing view of their customer interactions to date.
You likely have leads coming in from various places: calls, texts, forms, emails, and chat, to name but a few. Therefore, it can be difficult to put all this information together and gain a complete history of each customer or prospect.
By knowing who a customer or prospect is, how they got in touch with your business, and what they’re looking for, you can better serve them going forward.
That’s where Lead Center comes in. It provides you with an automatically-updated portal where you can manage all your customer interactions at a glance. Instantly see who called who, when, who you spoke to, and the nature of each conversation.
Plus, you can also dive into the source that drove them to call your business and even listen to recordings of every phone conversation you’ve had to date (whether inbound or outbound).
4. Seamlessly stay on top of all communications, no matter where you’re based
Managing your communications in Lead Center via call tracking numbers is completely portable.
It doesn’t matter which device you use or where you’re based. You can either log in via your computer or download the Lead Center App — allowing you to take inbound calls and make outbound ones using call tracking numbers from your own cell phone.
What’s more, with the app, you’ll also be able to benefit from Lead Center’s entire range of invaluable features.
Whether on your laptop or phone, working from the office or your home, one thing’s for sure: you’ll never miss out on key business opportunities.
Revolutionize your outbound call strategy
Making outbound calls in Lead Center with call tracking numbers will have a transformative impact on your sales success.
With the Smart Caller ID feature, you can return all inbound calls in one click and automatically use the very same call tracking number that they used to get in touch.
As a result, your prospects/customers will be far more likely to pick up your call, which will drastically reduce your sales cycle.
But that’s not all. You’ll also free up your employees’ time, with Lead Center automatically managing all customer interactions — providing you with an all-encompassing customer communications portal including a detailed timeline of your communications to date.
Lastly, the Lead Center mobile app allows your remote team to benefit from all these features, no matter where they’re located or what device they’re using.
Ready to get started? Sign up for our 14-day free trial today.
