As a marketer, it’s your job to explore every channel to reach your leads. Once you’re on their radar, they need compelling forms to help them convert.
Typeform has distinguished itself as a distinctly intuitive form builder, offering striking visuals, conversational flow, and powerful data capabilities, resulting in more click-throughs and valuable leads. But as new leads come streaming in, how can you know which campaigns are converting and which are withering on the vine?
Attribution data is the key to understanding the efficacy of your marketing campaigns. For leads who prefer to fill out a form rather than pick up the phone, attribution data can show you the role your marketing campaigns played in driving each conversion. But Typeform on its own can’t connect the dots between which campaigns are driving form responses.
CallRail is excited to announce a new, powerful integration with Typeform that combines exceptional form creation with insightful attribution tracking. With this integration, Typeform users will be able to track form fills the same way CallRail tracks calls, providing the insights you need to make informed decisions and deliver better business outcomes.
Typeform and CallRail team up to fill the attribution gap
The CallRail and Typeform integration helps businesses grow their inbound leads by discovering which campaigns are working – or not. Typeform gives its clients access to more than 3,000 templates for forms of all kinds, all of which embed smoothly into the existing web architecture. With the new integration, Typeform users now also have robust tracking capabilities, so marketers are never guessing at how leads found them in the first place.
For companies who use Typeform and CallRail’s Form Tracking, the new integration facilitates the seamless collection of attribution data, helping small business owners increase conversion rates with ease.
Just as CallRail tracks calls, this integration allows you to attribute form fills directly to your marketing efforts by tracking each touchpoint on the customer journey. By identifying the campaigns and channels that are effective or ineffective, you can optimize your marketing spend and focus on the strategies that deliver results.
With this integration, you’ll be able to:
- View the lead timeline
The Form Tracking log in CallRail shows a detailed timeline of every point of contact, from search terms to paid social ads to inbound calls. Without this data, it is much more difficult to identify highly-engaged prospects.
- Understand your cost per lead
When you know which channels are funneling high-intent prospects your way, you can determine their value and invest in the top performers. Without data to back up your marketing decisions, you may be overspending on marketing campaigns that aren’t living up to expectations.
- Discover what drives your form fills
See the steps immediately before the form is filled and get a high-level view of the customer journey, searchable by leading pages, sources, tags, and more. Unless you know where your leads have been, you can’t meet their needs at the time of sale.
- Create exceptional forms connected to the CallRail ecosystem
Form Tracking clients can now create forms directly in Typeform and track them through your CallRail dashboard. Taking extra steps to create forms wastes the time and effort of your busy marketing team.
Automate responses to win more business
Attribution is just one way to leverage the new integration. In addition to finding out which campaigns are most valuable, businesses can also use CallRail’s powerful automation capabilities to shorten lead response times and boost prospect engagement.
With this integration, you can automate responses via text or call within minutes of the initial interaction. Let’s take a look at how automated responses can impact your customer’s journey.
Imagine a lead is searching for your service and finds an ad. After clicking through to your website, they explore the site a bit — reading blogs, checking your social media, and finally, subscribing to the newsletter through a Typeform. At the moment they click “Subscribe,” the real action kicks off.
When CallRail is notified the form has been filled out, we immediately call your sales team and, with the press of a button, instantly connect with them by text or phone with the form submitter. After your sales rep has a positive five-minute call about your signature product — tracked by CallRail — you have a wealth of data to consume:
- You can read through the CallRail call summary and see the tagged product keywords.
- You can quantify the call as a high-intent lead based on the call, browsing history, and form fill.
- You can create a report on all form fills, with expected keywords, ads mentioned, and channels, illustrating which channels are getting traction and spurring action.
All of this data flows seamlessly into your CRM system and can be used to make future marketing decisions, prioritize highly engaged prospects, and train staff on customer call tactics.
Transform your data experience
Understanding your client’s journey is essential to marketing success — without this data, it’s impossible to target your strategy and increase your profits. With the power of Typeform and CallRail combined, you’ll gain a holistic view of your marketing performance and uncover deeper insights into what drives your business forward.
