This year, the home services industry experienced rapid growth and change, spurred by tech advancements and economic challenges. With rising costs and inflation, contractors are turning to more efficient technologies to remain competitive, while consumers increasingly seek cost-effective solutions, driving businesses to adopt innovative strategies to enhance their marketing efforts.
Whether you're aiming to improve your marketing strategy, lower customer acquisition costs, or incorporate AI into your marketing, here are the top 9 marketing insights to ensure a strong start to the new year.
1. Local Services Ads in 2024: Overcoming Challenges and Driving Growth with AI
Local Service Ads (LSA) are changing, but what does that mean for you? We’ve compiled new strategies for maximizing visibility and engagement through LSAs so you can improve your ad performance and conversion rates. View the full replay here!
2. 28 Home services marketing statistics for 2024 (and why they matter)
We analyzed top marketing statistics for the home services industry—so you didn’t have to—and narrowed down the trends and consumer insights to keep on your radar. Be sure to add ‘creating a strong online presence’ to your 2025 strategy, as most customers prefer to research and contact contractors online. Read the full blog post for more insights!
3. 5 tips to grow your home service business in a tough economy
Running your home service business in today's housing market can be a real challenge. It's important to ensure you're driving growth in the most cost-efficient and productive ways possible. Grow your business efficiently with these tips on how to reduce non-essential expenses, improve conversion rates with high-quality leads, maximize job value, and drive more referrals and repeat business.
4. Listen and learn: 9 podcasts to boost your business
Want to make the most of your time in the field? Tune into our top podcast picks for home services pros! Whether you're going to pick up materials, driving from job to job, or heading home, these podcasts offer valuable insights on everything from marketing strategies to tech trends, helping you grow your business while on the go. Check out the full list in this quick read.
5. How STUFF Junk Removal uses CallRail to save time and boost sales
For STUFF Junk Removal, every minute of downtime is money lost. That’s why they use CallRail's tracking and analytics tools to improve their marketing efforts, save time, and increase sales. In this interview with the founder of STUFF Junk Removal, learn about the challenges they faced before using CallRail and how they were able to overcome them—without leaving money on the table.
6. How to use AI to improve customer service
Speed and efficiency are the most important aspects of a positive customer experience. Without them, 42% of businesses miss phone calls and lose out on existing or potential customers. Whether you’re a small subcontractor or a multi-location business with a large customer service team—AI can help you provide the highest level of service to prospects and customers. Learn how with these tips.
7. The ultimate AI playbook: Learn how to make AI work for you
AI is all the buzz right now, but it’s not just fluff. Did you know it can automate tedious tasks, and surface insights, saving you time and allowing you to concentrate on the parts of your business that matter most? We break down how to make AI work for you in this quick, 3-part article series.
Start 2025 off strong
As the home services industry continues to evolve, keep these marketing must-haves in mind to set the stage for a successful new year.
Get a head start with a 14-day free trial of CallRail today, no credit card required.
