Running a business in the modern world is all about the right partnerships, especially those between you and your clients. The importance of partnerships is clear — 87% of agencies say they’re focusing on partnerships to grow their business in the next year.
You invest a lot of time in the right people and projects along with the perfect tools for each client’s marketing and communications tech stack. Your success is dependent on their success.
To strengthen your client services, take a look at the tools you have in your arsenal. Have you ever considered the value of a partnership with one of the software tools in your tech stack?
We created the CallRail Partner Program to celebrate the synergy between agencies and technology providers. Partners can benefit not only from using CallRail to enhance their data and campaign reporting, but also by adding new service offerings and taking advantage of our many co-marketing opportunities. Partners get:
Support with agency growth
Commission and promotion opportunities
Additional certification and training
Dedicated account support
Much like agencies partner with their clients, CallRail partners with agencies. 65% of agencies want to establish themselves as a strong strategic partner for their clients — and we CallRail has your back. We’re here to help you prove your value and ROI long-term.
If you’re a digital agency, managed-solution provider, or consultant looking to provide more value to your clients and add new revenue doing it, you may want to keep reading.
“CallRail gives us another powerful tool to help us optimize our clients’ marketing and grow their revenue faster.” – Ryan Maloney, Smartbug Media
Why should you partner with us?
CallRail’s business communications and analytics platform provides real-time, actionable visibility into your clients’ customer experience and delivers the robust analytics you need to maximize the marketing efforts that work. Your clients likely struggle with their marketing reporting and need your help to provide valuable insight and detail they can’t get otherwise, unless they work with you — and by extension, CallRail.
Don’t just take our word for it: We’ve ranked #1 on G2 for fifteen quarters straight because of our customers, all thanks to our accurate data and reporting in an easy-to-use platform. We take the question “Is my marketing working?” out of the equation and the proof is in the numbers.
Joining the new and improved CallRail Partner Program is a win-win for partners and clients alike. We want you to have the tools you need to strengthen and grow your clients’ businesses — which in turn helps you grow your agency.
The benefits of being a CallRail partner
We think one of our partners, Workshop Digital, says it best:
“Our relationship with CallRail is extremely collaborative. We’re out there co-pitching and finding the best solutions for our clients. Our teams have really taken advantage of the opportunity to provide feedback and get support as needed. We get a look at new features and roadmap ideas, and sometimes we even see early access features and are able to provide real-world use cases. Our partner relationship is very much a two-way conversation.” – Andrew Miller, Co-founder and VP of Strategy at Workshop Digital
As a CallRail partner, you’ll get a true partnership with us — not just a few glimpses of product roadmaps or affiliate earnings. Here’s what you’ll get.
Support your clients
Your clients have a list of their own problems and needs, and as a CallRail partner, you can support them better than ever before. You’ll have access to industry-leading call tracking and robust business communications for each and every one of your clients.
Keep track of and manage all of your clients in one place with our client hub, Account Center. Plus, you’ll have prioritized technical support and dedicated account support through your very own CallRail Partner Account Manager. They can answer questions, provide training, support onboarding, and offer ongoing sales support to your team.
Expand your offerings
Looking to grow your team’s expertise and knowledge? Through the CallRail Partner Program portal, you can tap into:
Training and Certification: These opportunities allow partners to expand their technical knowledge of CallRail products, integrations, and best practices, arming partners with tools to most effectively utilize CallRail for client success.
Tools: We offer our partners specialized resources like pitch decks, worksheets, and case studies, easily accessed through the Partner Portal. If you’re looking for Partner-dedicated events, we run webinars focused on potential industry pain-points and solutions that CallRail can offer. You’ll also gain access to our Partner Directory — which includes a marketplace listing — so CallRail customers looking for help can easily find your services.
Sales Support: You’ll have exclusive sales support through your Partner Account Manager and prioritized technical support — exclusive to partners — to ensure your clients’ unique needs are met quickly.
Expanding service offerings is a top goal for agencies this year, as it was in 2021 when 86% of agencies added an offering in order to remain competitive. CallRail makes that simple by offering solutions to give deeper insights into what clients are missing in their phone calls, form submissions, and chat conversations.
Scale with partner commissions
Being a CallRail partner isn’t just about what you can offer your clients — it’s also about what you can earn.
You’ll earn a monthly partner commissions of 15% from each new client account onboarded through Account Center, with additional earning opportunities through our Partner Community and Partner Portal.
If you refer a client to CallRail, they’ll receive the same 14-day trial that any new customer would — once they start paying for their first month, you reap the rewards.
Plus, you’ll get access to opportunities for additional earnings through partner-specific challenges, promotions, bonuses and much more.
Our research shows agencies are looking at growing their revenue this year — predicting 68% growth, on average — and commission-earning opportunities will help them get there.
What do my clients get out of this partnership?
Becoming a CallRail partner isn’t just a great decision for your business: it’s a huge benefit for your clients too. As a CallRail partner, your clients gain access to all of the benefits of the program so they can know which campaigns and keywords are driving their best leads — and they’ll close more of them, too.
Dedicated and prioritized account and technical support
A CallRail customer that comes to us through an agency partner is special. We give them the dedicated account management and technical support we give you as a partner.
We strive to show our partners’ customers the same level of support we give to partners. Get the answers to all of their questions on our features:
Call Tracking: Know what makes your clients’ phones ring and help them smartly route inbound calls to trained representatives available to help.
Form Tracking: Similar to Call Tracking, learn which ads, campaigns, or keywords inspired lead form submissions on your clients’ sites.
Conversation Intelligence: Automatically transcribe and analyze calls using the power of AI. Identify new key terms in conversations to use in your SEO and PPC ad campaigns.
Opportunity and access to expanded services
Many small businesses come directly to CallRail for their analytics needs — but this means they don’t have a trusted partner to help set up, maximize, and read out the data from their account.
Your clients gain the potential to use more aspects of the platform and learn more from their data thanks to working with a CallRail partner.
How should your clients best leverage CallRail for marketing attribution and business communications efforts? As platform experts, you have the answers.
Are you looking to bring significant client volume to CallRail as a partner? Custom pricing for your clients might be available for you. Learn more →
Transparency and increased trust
Your clients should know exactly what they’re paying for with CallRail. Data transparency is key to establishing and maintaining a strong relationship with your clients.
Your clients will have access to their account through CallRail’s Account Center. They’ll have more access to the product and the billing, which grows more trust between them and you. What you see is what they see.
“That level of data transparency CallRail provides is key — it keeps clients around, keeps them happy, and strengthens our relationships with them. We wouldn’t have that without CallRail.” – Andrew Miller, Co-founder and VP of Strategy at Workshop Digital
Be the partner your clients need with CallRail
As a CallRail Partner, you’ll have us by your side every step of the way as you support your clients. After all, we want to grow with your business! You’ll receive:
- Partner portal access to manage your partner commissions, certification, and resources
- Your own client hub so you can manage all your clients in one place
- Dedicated partner account management
- Specialized certification and training to increase confidence in reselling and service wrapping
- Commission opportunities starting at 15% for 36 months on any new client accounts onboarded after becoming a CallRail Partner
- Co-marketing opportunities to grow your presence and get you in front of our SMB customers
- Live events and a dedicated, exclusive community for all partners
Joining the partner program is an easy, quick process. Join the group of companies growing their clients’ bottom line and become a CallRail Partner today.
