We sat down with Scott Patterson, Founder of STUFF Junk Removal, to learn more about how the company uses CallRail to save time and boost sales in the competitive Los Angeles home services market.
Tell us about your company and why you started using CallRail
My background is in commercial real estate. When COVID hit, we joked about getting a trailer and seeing what we could do with junk removal – so we did. We started running some Google Ads and, to our surprise, got tons of business. In our second year, we did half a million in sales - which was truly led by paid advertising and the decisions we could make because of the data we were getting from CallRail.
The LA metro area is known for its high net worth and real estate values. Naturally, the home services industry is very competitive. For this reason, we need all the competitive edge we can get. CallRail data is vital to that.
With paid advertising, it can feel like you’re lighting money on fire. What if I spend $10,000 per month on Google Ads and don't know what I'm making back? Without that data, you're shooting in the dark. I recommend CallRail to so many people — especially if they're doing any paid marketing.
Helping small businesses compete with enterprise businesses
What impact does CallRail data have on your business?
When you give a tool like CallRail to a small business that is trying to compete with larger competitors – it evens the playing field. I may be a small business, but I'm trying to build an enterprise and we need to have all the tools at our disposal that an enterprise has.
I have the data and the tools to compete now which just wasn't possible without CallRail’s Call Tracking — and they do it best. It will only become more vital as we grow and expand our digital advertising channels.
How other call tracking solutions stack up
Have you tried other call tracking solutions?
I tried using the call tracking features included in my field service management platform. At first, it seemed like the right choice because it was all in one platform.
I value simplicity and think software is supposed to make life easier. But it ended up just feeling like “CallRail lite.” It actually felt like we were beta-testing for that other platform.
Making the switch to CallRail
How was the experience of changing call tracking providers?
Digital advertising doesn’t sleep and every minute of downtime is money lost. So, deciding to switch platforms was a leap of faith. I was nervous to abandon the numbers I had already set up because we had advertising attached to them. But, transferring our numbers over to CallRail was as seamless as could be and I haven't looked back since!
Pro tip: Porting can be a tedious process – but you don’t need to do it on your own. At CallRail, we support our customers in porting over vital business phone numbers as quickly as possible. Learn how CallRail makes the process of porting numbers over quick and seamless.
“Switching to CallRail was as seamless and I haven't looked back!” - Scott Patterson, Founder, STUFF Junk Removal
Playing the digital advertising game
Have you uncovered any surprising insights through using CallRail?
STUFF Junk Removal has been able to make discoveries on big home services advertising plays like review sites and lead aggregators. I was investing a lot of time in managing business activities through these sites, and was not sure whether it was worth the effort. It turns out, some of our best-performing ads come from platforms that I never would have expected. I never would have known without the CallRail data.
“CallRail saves me money thanks to priceless information that prevents me from making poor decisions. And, it enables me to reallocate resources properly.” -Scott Patterson, Founder, STUFF Junk Removal
How CallRail puts small businesses on the leading edge
Are you seeing any value from CallRail’s AI features?
Yes, we use CallRail’s Conversation Intelligence. The lead qualification feature is amazing. I'm always surprised at how accurate that green thumbs-up is!
Pro tip: CallRail’s AI-powered Conversation Intelligence® automatically transcribes and analyzes all of your phone calls for highly accurate keyword-spotting, auto-tagging, and lead qualification — saving your team hundreds of hours of busy work.
A step up, Premium Conversation Intelligence™ summarizes calls in a few short sentences, or call summaries, so your team can interpret lengthy calls at a glance without long recordings or transcripts. Call sentiments then bring your attention to the calls that demand your immediate attention.
And for businesses that want to stay on the leading edge of tech – CallRail Labs provides a chance to experience our alpha features – the most innovative AI features on the market – before anybody else. In 2023, CallRail released 9 experimental alpha features available for a limited time, allowing interested customers to try new features, quickly revealing what is and isn't valuable to you and how you do business.
“The lead qualification feature is amazing. I'm always surprised at how accurate that green thumbs-up is!” - Scott Patterson, Founder, STUFF Junk Removal
We also take advantage of CallRail Labs and the experimental alpha features. My favorite part about this program is that CallRail is staying on the cutting edge. As businesses, we are trying to do the same in our respective industries, and we need our tech stack to support us in this. CallRail's commitment to being a tech leader allows us to focus on what we do best — our business.
I use several of the CallRail Labs experimental alpha features and some of my favorites are the sale made, follow-up email, and call coaching. The sale-made feature (which detects a successful sale and its associated value) is my favorite. The follow-up email is a pretty cool feature too (this feature generates an email template based on the details of a call).
Interested in what CallRail’s AI can do for your business?
Don’t leave money on the table. Make sure your business is getting the most it can from your calls with Call Tracking and AI-powered Premium Conversation Intelligence.
