Ohana Dental Implant Centers is a specialized dental practice focusing on next-generation dental implant solutions. Led by Dr. Siona Motafau, the team aims to increase the longevity of their patients’ implants and improve cosmetic results using cutting-edge treatments and technology.
That focus on innovation, service, and patient satisfaction led Ohana to discover CallRail’s Premium Conversation Intelligence. In a move to stay ahead of the curve, Ohana adopted CallRail’s advanced call tracking and AI solutions to improve prospect interactions, optimize their call conversion rate, and ultimately bring in more patients.
CallRail's Premium Conversation Intelligence™ is trained on over 2 million hours of voice data to transcribe and analyze phone calls with human-level accuracy. This enables Ohana to extract keywords and insights from prospect and patient conversations with the touch of a button, helping hone their marketing to reach the right prospective patients.
Ohana also uses Conversation Intelligence to help identify areas of improvement for the team, allowing them to fine-tune their communications and provide a more satisfying experience for prospects and patients. By utilizing CallRail's Conversation Intelligence, Ohana is paving the way for more efficient operations and a patient-centric approach to dental care.
“Good enough” isn’t good enough for Ohana Dental Implant Centers
On any given day, the Ohana team has 3-4 members handling and managing an average of 20-30 calls.
Tom Gonzales is an Operations Strategist brought on board to optimize the organization's operational systems. He and Dr. Motufau collaborate to review data and insights gathered from CallRail's Premium Conversation Intelligence — analyzing every lead that enters their system, focusing on the quality of the conversations, and coaching their frontline team to boost call performance.
Tom realized CallRail’s potential and started working on enhancing call performance. When he managed to dig into the software, he was excited about the possibilities: “My first impression of CallRail was that it was powerful. I thought it was the coolest thing.”
With CallRail, Tom and Dr. Motufau could easily focus on understanding two key areas:
- Which marketing sources drive the most leads
- What factors or talking points convert more callers into patients
Ohana’s eye for innovation made AI a no-brainer for their business
Ohana Dental Implant Centers recognized the potential of artificial intelligence in marketing and eagerly sought ways to utilize it. This led them to explore CallRail's Premium Conversation Intelligence, which offered a promising AI solution that would finally enable them to act on insights derived from their calls. They had previously tried an expensive, niche platform that was slow to innovate but ultimately found more value in CallRail.
The team at Ohana Dental was particularly drawn to recent advancements in speech-recognition AI and its potential to streamline their operations. CallRail continually impressed Gonzalez with its rapid improvements and ability to generate valuable insights from customer conversations.
AI-generated call summaries save time and boost quality for Ohana Dental Implant Centers
CallRail's cutting-edge technology includes call summaries specifically designed to improve efficiency and time management for lean businesses like Ohana Dental Implant Centers. These 3-5 sentence summaries present an overview of each conversation, letting team members quickly grasp the main points of each call without needing to listen in full.
“I love the Call Summaries,” Tom gushed. “I think it really helps save time — even though I'm listening to all the calls, I can capture more in the call summary, which then tells me to what extent I should really listen to the entire call or how I should flag it or tag it, so that's extremely helpful. I love the call summaries report page to see it all together.”
Not only do Call Summaries offer a time-saving solution for providers, but they also enable better organization and prioritization of calls. By knowing the essence of each conversation at a glance, users can effortlessly categorize and escalate calls based on urgency or relevance, leading to more effective communication with patients and quicker resolution of any issues that may arise.
Ohana gets a competitive edge from AI-recommended call coaching
Ohana Dental Implant Centers is already reaping value from implementing CallRail's Premium Conversation Intelligence, particularly its Call Coaching alpha feature. This powerful functionality offers insights into phone call interactions and identifies specific areas for improvement, allowing the Ohana team to enhance their communication skills and more effectively address customer needs.
Tom observed, “The CallRail call coaching feedback, when it's auto-generated, will often touch on the same kinds of things that I'm preparing to deliver to our team members — and in some cases, will pick up on things that I may have even missed. So, that's extremely powerful.”
Notably, the call coaching functionality can detect issues that might go unnoticed during manual evaluation. This capability proves incredibly beneficial in ensuring that all aspects of patient communication are thoroughly assessed and optimized.
Ohana stays one step ahead with exclusive access to CallRail Labs
"It's impressed me that in such a short period of time, CallRail has been able to bring new cutting-edge AI features via CallRail Labs to their customers. I think that's something that has a tremendous amount of value."
As a Premium Conversation Intelligence customer, Ohana Dental Implants Center has access to CallRail Labs, an innovative space to experience the latest in CallRail’s cutting-edge AI features — and provide feedback, helping shape the future of CallRail’s AI. Access to CallRail Labs has allowed them to experiment with additional actionable AI features to extract even more insights from their patient interactions.
“We need a technology that has really dug their heels into the AI and is making advances on the fly,” Tom explained. “While CallRail is still in the early stages, the alpha features they’ve developed have given me very good feedback. Not just with the Call Coaching feedback but also the Action Plans. I thought, ‘Wow, there are some pretty insightful things that are coming from that,’ and I really liked the direction they were going.”
CallRail's emphasis on actively incorporating customer feedback ensures new AI innovations aren’t just creative — they’re effective at helping businesses drive revenue.
Conclusion
By adopting CallRail's AI-powered solutions, Ohana Dental Implant Centers has positioned itself as a forward-thinking dental organization, setting the benchmark for other healthcare providers to follow.
“They’re just ahead of the game,” Tom insists about CallRail, “and if I’m seeing changes along the way, then it means that they’re responsive to the feedback they’re getting from customers like me.”
If you’re ready to incorporate AI-driven conversation intelligence at your healthcare practice, boost business growth, and create meaningful, lasting patient connections, try CallRail’s Premium Conversation Intelligence free for 14 days!
