Leads: The Five Minute Rule

You’re 100 times more likely to reach your prospect if you respond to them within 5 minutes vs 30 minutes, and 21 times more likely to qualify a lead if you call within 5 minutes. The more time that passes, the less likely you are to convert a lead into a customer.

According to a recent research article, only 37% of companies respond to their leads within an hour, which is a staggering statistic when you consider how many company’s aren’t making lead response a priority. It also means that if sales teams are willing to quickly respond and engage with leads, they have an advantage over the competition.

Since inbound phone calls convert at a higher rate than any other lead source, we decided to dig into which call analytics tools make shortening lead response time and converting leads into customers quick and easy.

Features to Shorten Lead Response Time

• Form Submission: CallRail’s form tracking allows you to follow up on submissions on your website immediately.The feature instantly turns your web form submissions into phone calls so you can quickly connect with your customers. Each time a customer fills out a form on your website, the lead is capture and you’ll receive an alert on your phone, text message, or email. Once you’ve received a phone notification, you’ll have the option to call the customer back.
• Outbound Call Tracking: With outbound tracking you can use your tracking phone numbers to quickly respond to and place outbound phone calls to any number from your analytics dashboard, email notification, and even through CallRail’s mobile app. You’ll be able to see which calls need to be returned, who returned each call, and even see what the lead response time was.
• Call Notifications: You may not always be able to jump on a call, but with email notifications you’ll never miss a lead again. Each email notification you receive contains valuable information that will ensure that leads are responded to quickly, and that your customers receive the service they expect. You’ll be able to see who is calling and which campaign, source, or keyword is driving a call. You can also record phone conversations and listen for lead qualification and even respond to the call right from your email.

Want to learn more about how call analytics can shorten your lead response time and increase your conversion rate? Contact our sales team for more information.