Implementing AI in your business: A series
Artificial intelligence (AI) is becoming an invaluable tool for home services businesses of all sizes and types. It can ease your workload by taking over tedious tasks, and it can give you insights to help you earn more in less time. This is the first article in a series of three on how home services contractors can implement AI to improve their businesses.
Improve conversion rates
As a business in the home services industry, you’re constantly receiving inquires that require responses in a timely manner. With limited time and resources, knowing which calls to return first is a challenge you should consider. With only so many working hours in a day, you can’t afford to waste time on calls that are unlikely to result in business. But, if you had a way to tell which callers were most likely to convert, you could save time, money, and energy.
How lead qualification works
CallRail’s Premium Conversation IntelligenceTM, which is powered by AI, automatically qualifies phone leads by analyzing inbound calls for keywords that would indicate a high-quality lead. For instance, you can set up automation rules to let you know if your plumbing business gets an urgent call for an “emergency repair” service. This helps you prioritize the calls and conversations that are most likely to convert while spending less time qualifying leads.
With AI-powered call analysis and lead qualification, CallRail can reduce the time spent qualifying leads by 50%.
Boost conversions
Call summaries and call sentiment are AI-powered features of Premium Conversation Intelligence. They improve lead qualification by providing summaries of the call’s main points and determining whether the caller’s sentiment seemed negative, positive, or neutral. Having these insights lets you quickly determine how interested and ready prospects are so your most promising opportunities don’t slip through the cracks, and you can focus your resources on the leads most likely to convert.
Close more customers for your home services business in less time.
