Many home services companies rely heavily on digital advertising tools like Google Ads and Google Business Profile. These online solutions are great for catching the attention of potential customers — but for many home services pros, it’s the next step that’s the challenge. When you’re rushing from one job to the next, it’s easy to miss a valuable call, forget to follow up on a lead, or miss important customer information.
Fortunately, it doesn’t have to be this way. Find out how Call Tracking can help with all this — and so much more.
Benefits of call tracking and recording
1.) Get access to your conversation log
When you’re taking a couple hundred calls a month, it’s almost impossible to keep track of all the details without a bit of help. With Call Tracking, you gain access to a comprehensive call log that provides a breakdown of every homeowner conversation you have.
With filters that allow you to search through conversations by date range, duration, answer status, and more, you’ll be able to quickly refer to specific conversations to confirm details or monitor service quality, run reports that separate new leads from returning customers, and gain insight into missed calls.
Using the CallRail mobile app, you’ll have access to all this valuable data, even when you’re away from the office. And you don’t have to worry about GDPR and other data protection regulations, either. Simply customize one of our pre-recorded announcements to let callers know that their conversation may be monitored for quality and training purposes.
2.) Finetune your digital marketing efforts
When budgets are tight, every dollar counts. By using CallRail to automatically track and analyze calls, you can gain real-time insights into which marketing campaigns and promotions are performing well and which digital marketing tools are bringing in the most calls.
Want to reduce the number of tire kickers you get and attract more high-quality jobs? You can run reports that show which digital marketing tools — and which keywords — are most likely to help you turn callers into customers. Once you understand which digital tools are giving you the best return on your investment, you’ll have the info you need to put your marketing dollars where they matter most.
3.) Return calls faster, waste less time
When you’re going non-stop, missed calls are inevitable. Fortunately, CallRail can route all business calls and texts to your mobile phone. That way, you can return calls as soon as possible — and send automated responses that let homeowners know you got their call, and that you’ll be in touch. Still short on time? CallRail can help you choose which calls to prioritize. And you can do all this and more directly from your Call Tracking dashboard.
Bonus: Call Tracking also blocks spam calls and texts, freeing you up to answer calls from actual homeowners and keeping your reports clear of misleading data.
“We try to work smarter, not harder. Leads are expensive, so leaving some of them just laying on the floor is a waste. With Convert Assist we can pick those back up and run with them. And if we book just one more job, it’ll pay for a month’s use.”
— Tracey Frazier, Office Manager at Remedy Plumbing
4.) Introduce new services that homeowners actually want
Thinking about expanding your offerings? Considering a new value-added service? These kinds of decisions shouldn’t be made without some idea of what customers want, but unfortunately, many home services pros simply don’t have the time to do the research.
With Call Tracking, however, you’ll receive insights into the concerns, interests, and keywords expressed in previous conversations with prospects and customers. This makes it easy to tailor your offerings accordingly and feel more confident that you’re meeting a real need.
More insights, less effort
By now, you should have a good understanding of how tracking and recording your calls can help you promote your business, support your customers, boost jobs, and reduce missed calls. In a busy industry like home services, finding time to get jobs can be a challenge, even when you’re tracking and recording your calls. That’s where AI tools like Premium Conversation IntelligenceTM and Convert Assist come in.
While Call Tracking records calls and makes it easy to generate reports, Premium Conversation IntelligenceTM reduces the time needed to analyze all that valuable call data. By creating AI-driven call summaries and transcripts, you’ll quickly uncover deeper insights into customer sentiments and your business’ service experience.
You’ll also want to check out Convert Assist. Your home services business would benefit greatly from step-by-step recommendations for turning leads into customers, tailored customer service coaching, and customized, ready-to-send messages designed for quick follow-ups.
Together, Call Tracking, Premium Conversation Intelligence, and Convert Assist help you achieve more with your time and money — while you continue to focus on your customers and a job well done.
Sign up for CallRail for free, no credit card required.
