Big changes are coming to the home services industry in 2025, with the housing market showing possible signs of recovery, customer expectations growing, costs continuing to rise, and new tech shaking things up. To help you stay ahead, CallRail spoke with experts from Jobber, a leading home services software provider, Paul Jamison, Host of Green Industry Podcast and a landscape business expert, and Michael Delpierre, Co-Founder and CEO of Conversion Pipeline, a digital marketing agency and CallRail Agency Partner specializing in home services, to get their take on what’s next. From AI tools that make customer communication easier to smart ways to tackle rising ad costs, here are their predictions for 2025.
1. AI will enhance customer interaction and streamline operations
2. Personalized, hassle-free service will take center stage
3. Local SEO and online reviews will shape success
4. Video and social content will engage customers
5. Ad costs will encourage smarter marketing strategies
6. The labor shortage will push innovative solutions
Thriving in 2025 means staying ahead of rising costs, leveraging AI to streamline operations, and building trust through personalized service and a strong local presence. By adopting smarter marketing strategies, enhancing your online reputation, and embracing tools that improve responsiveness, your business can navigate challenges and stay competitive in the ever-changing home services industry.
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