Professionals in the home services industry spend long days keeping the homes and businesses in their communities clean, safe, and thriving. But simply providing 5-star service isn’t always enough to fuel year-round growth in highly competitive markets. You need to optimize your marketing to attract new leads and build rock-solid relationships with every customer.
CallRail’s new integration with ServiceTitan, a field service management software platform, delivers unprecedented details about prospects and customers right from the moment the lead calls in. No more wasting time wondering what marketing activities are driving new customers to you or painstakingly tracking details for every individual call. Instead, you can use the time and intelligence to fuel improved marketing efforts that provide more appointments and revenue for your company.
ServiceTitan integration is a blueprint for driving greater revenue
Homeowners prefer phone calls over every other method of communication, including text and email. Without automated call tracking capabilities, you’re either wasting hours every week trying to keep up manually tracking all the details of each call, or you’re missing out on a key piece of the marketing puzzle.
Available only for ServiceTitan customers utilizing the Marketing Pro package, CallRail’s integration provides an all-in-one marketing automation solution for email, direct mail, ads, and more. With the new integration, ServiceTitan customers can now close the loop between those marketing activities and their inbound calls.
CallRail gives instant access to valuable inbound call data — including lead details, marketing source, keywords, and call details — right in the ServiceTitan dashboard. By unifying data from inbound calls with the rest of ServiceTitan’s marketing automation solution, home services businesses now have a complete picture of the customer journey, from lead to job.
Once the CallRail integration is set up in ServiceTitan, our Call Tracking technology will help you:
- Save time and reduce errors from manual data entry
- Track and monitor trends for inbound communications
- Properly attribute marketing spend to jobs
- Maximize your marketing spending to efficiently boost revenue
Know exactly which marketing is driving new jobs
For many home services companies, marketing is like trying to work on the wiring of an old house: sure, the lights are on, but you aren’t exactly sure how or why things are working. Your marketing activity is powering your business, but not knowing the impact those activities have on leads and jobs is as risky as that old wiring. With CallRail’s marketing intelligence integrated into ServiceTitan, marketing attribution and optimization are easier and more impactful than ever.
When an inbound call comes in from a number that doesn’t match an existing lead or contact, a new lead is created in the ServiceTitan dashboard. At the same time, CallRail populates the marketing sources and keywords that led to the call, ensuring you know at that moment what’s driving your customers to reach out. For example, if a person searches for “emergency plumber near me” and clicks on your Google Ad, that source (Google Ads) and keyword for the campaign will be automatically attached to the lead when they call in.
Over time, you’ll gain a clearer picture of how your marketing channels and keywords are performing. You’ll be able to confidently say which channels and keywords are driving the most revenue and which ones are underperforming, as well as identify ways to use your marketing budget to maximize your business’ growth.
Call Tracking has a proven, real-world impact for companies that rely on the intelligence it provides. Research shows that home services businesses using a Call Tracking solution reduce their cost per lead by 10% thanks to insights that lead to more effective marketing spending.
Understand customers better with intel from every inbound call
Home services contractors know how important it is to build close customer relationships. But manually tracking inbound communications for hundreds or thousands of leads and customers is time-consuming and error-prone. You need every advantage you can get when it comes to building a rock-solid foundation for your customer relationships. CallRail’s integration with ServiceTitan will help ensure you have the whole story for every customer and insights into the trends driving your inbound communications, helping you deliver a 5-star customer experience every time.
With CallRail, every inbound call is automatically tracked in ServiceTitan and matched to existing lead or customer records. Call Tracking ensures the details of every call are logged — without the risk of human error or forgetfulness.
Not only will you save time and get a more complete view of every call, but you’ll have the intelligence you need to uncover the big picture trends around your customers’ experiences with your company — helping you improve the entire customer journey.
See what’s possible with CallRail + ServiceTitan
Phone calls are the critical conduit between your business and its customers, but many home services businesses lack accurate data and intelligence from those calls. With CallRail and ServiceTitan, your business can automatically connect call intelligence to the rest of your marketing efforts and customer records, helping you save time and optimize your revenue-generating activities.
