As a real estate professional, you know how crucial it is to capture every lead in today’s extremely competitive market. Buyers and sellers are constantly submitting inquiries through the various forms on your website, social media, and marketplace apps.
You want to make sure you’re not missing out on potential lead sources and not wasting marketing dollars on tactics that aren’t generating quality leads. When added to Call Tracking, CallRail’s Form Tracking fills in the missing pieces of your customers’ journeys. It also gives you insights and automated features that help you focus on your most impactful marketing activities.
Here are five ways Form Tracking can transform your lead generation.
1.) Discover what’s driving customers’ property inquiries
Uncover where inquiries originate, whether online or offline. By adding Form Tracking to Call Tracking, you gain detailed insights into lead activity, including whether inquiries come from online ads, offline campaigns, referral sources, or specific marketing channels. This gives you a comprehensive overview of your lead generation efforts.
2.) Get insights into the complete real estate customer journey
Form Tracking, when combined with Call Tracking, shows the full journey of each lead, including all texts, calls, and form fills. See which encounters drove prospects to submit a form. For instance, if someone calls the number on your billboard but doesn’t submit a form on your website until a few days later, you’ll be able to see all of their actions in a simple timeline.
3.) See the effectiveness of your marketing spend
With visibility into which marketing initiatives are spurring form submissions, you can be more strategic about where you allocate resources. For example, if a social media campaign generates many inquiries, you can invest more in that channel. These types of insights help you get more for your marketing dollar while maximizing lead generation.
4.) Learn your true marketing ROI
As a real estate professional, you have to make a lot of decisions about where to spend your marketing budget. When combined with Call Tracking, Form Tracking closes the loop on your marketing efforts by tracking how prospects found you both online and offline – whether they interacted with an ad or used specific keyword searches – so you can then see how much you spent on those channels and what the results were. This gives you the big picture about the return on your investments.
5.) Qualify and respond to prospects immediately
Timing has always been of the essence in real estate but it’s even more important in this current environment of high mortgage rates and limited inventory. Form Tracking provides you with the information and visibility you need to prioritize and follow up on form submissions from potential buyers and sellers. When prospects want to act fast, they may choose to work with the professional who responds first. With Quick Responses, you can get notified instantly every time a lead fills out a form and prioritize the leads most likely to convert.
Don’t miss out on any quality real estate leads
Unify your lead data and ensure you’re not missing out on lead sources. Add CallRail’s Form Tracking to Call Tracking to learn what’s driving form submissions and make smarter marketing decisions.
