There’s been a lot of talk about AI’s potential to transform how we live, work, and play.
At CallRail, AI-powered Conversation Intelligence® has been analyzing calls to help businesses convert leads and optimize marketing spend since 2016.
“With Conversation Intelligence, I have new insights into what’s working in our campaigns and what’s not,” notes Ryan Cook, Director of Client Relations at Wit Digital. “Sometimes, even a simple word change can make all the difference.”
Now Conversation Intelligence has achieved a new milestone: automated transcripts with quality that rivals those created by humans. How?
It’s backed by 650,000 hours of training on real-world voice data.
“Our latest release is built on Assembly.AI's state-of-the-art speech recognition model, which was purpose-built to understand and transcribe speech,” says Ryan Johnson, CallRail Senior Vice President of Product Management.
Artificial intelligence with accuracy and intent
AI-generated transcripts aren’t new, but too often, their quality is spotty — not an accurate depiction of customer interactions or a sound foundation for critical business or marketing decisions.
“That’s why we chose a platform that’s 100% dedicated to voice,” notes Ryan. “It's AI with intent, designed specifically to understand and translate speech into intelligence. This foundation ensures accuracy and context for even more advanced features we’ll be launching soon.”
How accurate is the technology? “Compared to other models, it made 43% fewer errors in noisy environments, like shared workspaces and conference rooms” notes Ryan.
A history of using AI innovation to surface actionable insights
For years, our customers have relied on Conversation Intelligence to automatically optimize marketing campaigns, qualify leads, eliminate time-consuming call reporting, gain front-line sales insights, and more.
“Using CallRail, we don't have to listen through all our calls,” says Aaron Metzger, Founder and CEO of Genius Digital Marketing. “Conversation Intelligence auto-tags calls as qualified or not, then pushes data back into our advertising channels so we can accurately track the performance of qualified conversions.”
Because its AI automatically surfaces the words and phrases most commonly used on sales and service calls, you can even use Conversation Intelligence to improve your SEO and keyword bidding strategies.
“Key terms” reports let you visualize the words and phrases most commonly spoken in sales and service conversations.
Let’s say your home service business bids heavily on “home maintenance” and “contractor” keywords but you notice an uptick in conversations about “renovation” and “remodeling.” Conversation Intelligence may have revealed more valuable keywords — and a new specialty for your business.
Conversation Intelligence AI helps business owners improve service and support. Qshark CEO Vlad Kandybovich says now, he spends 90% less time on quality assurance. "With Conversation Intelligence, I can quickly scan and make sure agents are being polite and giving the right information to customers and leads.
No more scouring transcripts or call recordings. Conversation Intelligence automatically pinpoints and highlights words and phrases that matter to your business.
“It’s way more efficient. Today, I’m spending less time monitoring calls and more time serving our customers—the way it should be.”
Near-human insights — delivered at superhuman speed
What’s next for Conversation Intelligence? Ryan Johnson says more innovations are imminent.
“We’re just getting started. In April, we’re launching a new tier of Conversation Intelligence that will provide additional tools that really take advantage of our new capabilities. They’ll make it even easier for businesses to use real-time call data to elevate marketing, sales, service, and support efforts.”
But why wait when you can try Conversation Intelligence free today?
