Welcome to Camp CallRail, an in-tents digital marketing series. Our Campaign Counselors will help you create content that converts. Track buyer journeys. Inspire repeat customers, and much more. Get off the beaten path and watch on-demand today!
- Storytelling: Creating Content that Converts
- Treasure Hunt: Mapping the buyer journey all the way to conversion
- Arts and Crafts: Creating Campaigns that Close
- Archery: Targeting Repeat Customers
- Buddy Check: Identifying Revenue-Driving Partners
Storytelling: Creating Content that Converts
What you'll learn:
- Which content to develop first
- How to make the most of content through repurposing
- When to offer content free, and when to gate it
- How to fine-tune and measure content performance
- Strategies for search success
Treasure Hunt: Mapping the buyer journey all the way to conversion
What you'll learn:
- Why it’s difficult for many marketers to track buyer journeys
- The basics of lead attribution
- How to track leads from multiple sources with a single platform
- Why analytics are the secret to making the most of your marketing dollar
- How to achieve “just right” attribution for your business
Arts and Crafts: Creating Campaigns that Close
What you'll learn:
- The importance of creating a data-centric advertising plan
- What data you should consider for each ad campaign
- The basics of aligning data with marketing strategy
- How and when to give stakeholders access to data
- How to use campaign data to fine-tune program performance and increase ROI
Archery: Targeting Repeat Customers
What you'll learn:
- Which tools reveal customer insights and opportunities
- Ways to use data to inform new sales strategies
- How to prioritize leads for incremental business
- Insider tips for upselling and cross-selling
- Strategies for handling barriers and objections
Buddy Check: Identifying Revenue-Driving Partners
What you'll learn:
- Strategies for finding the right partners
- How partners help you reach new audiences
- Why partnerships increase brand equity and awareness
- Ways partnerships can differentiate your business
- How partnerships can lead to new services
