Choosing the best call tracking software is a key step in improving your marketing attribution, optimizing campaigns, and enhancing your customer experience. The right platform can help you:
- Identify which marketing channels drive the most valuable leads
- Empower your sales and support teams to convert leads more effectively.
Missed calls are missed opportunities, and the consequences are significant. CallRail research shows that up to 85% of customers whose calls go unanswered will not call back. Call tracking helps you account for every lead, follow up more quickly, and make smarter marketing decisions based on what’s actually working.
While platforms like CallTrackingMetrics and WhatConverts offer features for specific business needs, it’s essential to compare pricing, support, and core functionality. CallRail stands out with its scalable tools, intuitive interface, and seamless integrations making it a top choice for businesses of all sizes looking to track leads, automate workflows, and optimize call performance. We'll also highlight what makes CallRail the preferred solution for marketers and business owners seeking a smarter call tracking platform.
Key Takeaways
- The right call tracking software boosts attribution, lead management, and insights.
- When comparing, prioritize features like DNI, visitor tracking, integrations, and firm support.
- CallRail offers ease of use, flexible pricing, and advanced features.
- Alternatives exist, but CallRail scales better for businesses of all sizes.
Understanding What Makes CallRail Unique
Premium Conversation Intelligence™
CallRail's Premium Conversation Intelligence sets it apart from competitors as the leaders in AI call analysis. Using a specialized model trained on over 2 million hours’ worth of speech data:
- It transcribes all of your calls with near-human accuracy,
- Identifies top keywords spoken and questions your customers are asking
- Creates easy-to-digest summaries of calls
- And even detects whether the sentiment of a call is positive or negative.
This advanced feature allows you to gain insights from customer interactions, helping you analyze and optimize your marketing efforts.
Call Tracking
With CallRail's call tracking, you can easily track call leads back to marketing sources, giving you a better understanding of your customers' journey.
Giving each ad placement, online listing, landing page, or Google ad creative its own unique tracking number allows CallRail to pinpoint exactly which marketing tactics drive leads. This will help you refine your marketing strategies and make informed decisions on where to invest your resources.
Watch the video below to learn more about how call tracking and Premium Conversation Intelligence work together to reveal which marketing efforts truly drive results.
Form Tracking
In addition to call tracking, CallRail also offers form tracking capabilities. This feature allows you to monitor form submissions from existing web forms or build new ones using CallRail’s built-in form creation tool.
When form submissions are tied to calls and other lead sources, you get a complete picture of how your marketing campaigns generate leads, online and offline.
Customizable Reporting and Integrations
CallRail makes it easy to unify your marketing data by integrating seamlessly with the tools your team already uses, like Google Ads, Google Analytics, HubSpot, Salesforce, and over 700 other platforms. These integrations ensure that call and form tracking data flows directly into your CRM and marketing dashboards, providing a holistic view of your performance across channels.
With CallRail’s customizable reporting features, you can go beyond default metrics and build reports tailored to your specific goals. Whether you're tracking campaign performance, lead quality, or ROI, you can easily surface the insights that matter most to your team.
These robust reporting and integration capabilities help to:
- Eliminate data silos and streamline workflows
- Accurately attribute leads across multiple touchpoints
- Gain real-time visibility into marketing ROI
- Make faster, smarter decisions backed by unified data
By connecting the dots between your marketing efforts and actual results, CallRail empowers you to optimize campaigns with confidence and scale what’s working.
CallRail Alternatives
When looking for call tracking solutions, you might come across various alternatives to CallRail. In this section, we will discuss three popular competitors: CallTrackingMetrics, Invoca, and WhatConverts, comparing their features, pricing, and reviews to help you make an informed decision.
CallTrackingMetrics
CallTrackingMetrics is a call tracking and automation platform that helps businesses route, manage, and attribute inbound calls. It offers a solid set of features like call queuing, keyword-level attribution, and CRM integrations. The platform is designed for teams that want to closely tie their call data to marketing campaigns.
Where CallRail fills the gaps
- Higher customer satisfaction: CallRail consistently ranks as the number one call tracking platform on G2, with top marks for usability and customer support.
- More accessible pricing: CallRail offers affordable plans that give you enterprise-level functionality without the high cost.
- Smoother integrations: Works seamlessly with Google Analytics, Salesforce, HubSpot, and other popular tools.
- All-in-one platform: Includes additional tools like form tracking and Lead Center for managing leads across every channel.
Invoca
Invoca is an AI-powered call tracking and analytics solution built for enterprises that need AI-powered insights and real-time conversation analytics. It delivers detailed performance data and call routing based on factors like location, product interest, or caller behavior. Invoca’s strength lies in complex campaign analysis and high-volume use cases.
Why CallRail may be the better fit
- More affordable for growing teams: Invoca’s enterprise pricing can be a barrier for small and mid-sized businesses, while CallRail offers flexible plans for businesses of any size.
- Advanced insights without the complexity: CallRail’s Premium Conversation Intelligence delivers AI-driven analysis in a simpler, more user-friendly package.
- Built for flexibility: CallRail supports marketing teams, agencies, and multi-location businesses with tools that are easy to set up and scale.
- Unified lead tracking: Combine call, form, and text lead data in one central dashboard for a complete view of marketing performance.
WhatConverts
WhatConverts is a marketing attribution platform that helps track calls, forms, and chats across campaigns. It’s used by businesses that want detailed lead source reporting and a clear view of which channels are generating conversions. Its strength lies in lead capture and attribution transparency.
Why CallRail stands out
- More comprehensive solution: CallRail unifies call tracking, form tracking, and conversation intelligence in one platform, no need for multiple tools.
- Better scalability: Designed to support everything from small business needs to large agency workflows without added complexity.
- Greater visibility into conversations: CallRail goes beyond lead source tracking with tools like conversation intelligence and Lead Center for full lifecycle visibility.
- Trusted by marketers across industries: Backed by thousands of users and strong customer reviews, CallRail is a proven platform for driving growth.
Top 5 Features to Look for in Call Tracking Software
When choosing the right call tracking solution for your business, it’s important to focus on the features that will drive the most value. Here are the top five capabilities to look for when evaluating platforms like CallRail and its alternatives:
1. Dynamic Number Insertion
Dynamic Number Insertion (DNI) plays a crucial role in attributing phone calls to specific marketing campaigns. This feature assigns unique phone numbers to each visitor who finds you through web sources such as Google ads or organic SEO searches, enabling you to track the source and effectiveness of your digital marketing efforts. Make sure the software you choose provides an easy-to-use DNI solution.
2. Source and Visitor-level Tracking
Understanding where your calls are coming from, and how users interact with your site before calling is key to optimizing your marketing strategy. Source and visitor-level tracking provides detailed insights into caller behavior and campaign performance, helping you allocate budget more effectively.
3. Strong Integration Capabilities
Integrating your call tracking software with other platforms, such as your Customer Relationship Management (CRM) system or analytics tools, can improve productivity and streamline your workflows. Ensure the solution you choose offers robust integration capabilities to enhance your overall marketing efforts.
4. Reporting
Data-driven decisions rely on strong reporting. Choose a platform that offers customizable, easy-to-understand reports so you can track the metrics that matter most to your business. Good reporting tools will help you monitor campaign performance, analyze ROI, and uncover areas for improvement.
5. Support
Finally, reliable customer support is essential when choosing any software solution. Whether you encounter technical difficulties or need assistance with features, knowledgeable and responsive support is crucial. Don't overlook the importance of support in making your call tracking experience a positive one.
By considering these features and comparing your options, you can select a call tracking solution that best suits your business needs and helps you efficiently track your marketing campaigns.
Conclusion
With so many call tracking solutions available, CallRail continues to stand out for its intuitive interface, flexible pricing, and dedicated customer support. As you evaluate your options, it’s important to understand the unique strengths of each platform and what features matter most to your business.
Before making a final decision, we invite you to connect with our customer support team. We’re here to help you get the most out of your marketing strategy.
You can also explore the platform for yourself with a free 14-day trial. This risk-free opportunity lets you test key features, measure impact, and see why so many businesses choose CallRail to track leads, optimize campaigns, and market with confidence
