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Conversation Intelligence 101: AI-Powered Insights

by

Taniya Mollah

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Call Tracking helps you market with confidence by showing you which ads, keywords, and campaigns are driving your best customers.

Conversation Intelligence helps you turn even more leads into better customers.

This AI-powered solution automatically surfaces keywords from your calls to help improve sales and marketing.

Welcome to Conversation Intelligence 101, our series breaking down everything you need to know about this invaluable product. CallRail's Conversation Intelligence solution is built on an automatic speech recognition model with over 650,000 hours of real-world audio data. It provides an automatic call recording, automatic call transcription with near human-level accuracy, and the ability to automatically qualify leads based on custom parameters.

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If you are looking for ways to improve your marketing efficiency, uncover coaching opportunities for your sales team, and ensure prioritized lead follow-up happens in a timely manner, you've come to the right place.

Let's walk through these specific benefits Conversation Intelligence provides.

Save time and money with highly accurate automated call transcriptions

Automatic call recording and transcriptions eliminate the expensive, inaccurate, and time-consuming process of manually listening to or transcribing calls.

Efficiently surface actionable marketing insights from your calls

Conversation Intelligence automatically spots and highlights relevant words from your transcripts that you can use to optimize your SEO and keyword bidding strategies. You'll also see which promotions prompt your best customers to call and surface trends from conversations to further improve the content of your marketing.

Automatically qualify your leads based on parameters you set

Decide which keywords qualify callers as high-value leads for your business. Then let Conversation Intelligence use AI to automatically tag that call for a quick follow-up so you never miss an opportunity to generate revenue.

Easily coach your team to win and retain business

Automatic call transcriptions also enable you to easily find gaps in sales talk tracks, quality of customer service provided, or common objections. Armed with these insights, you can equip your team to deliver consistent, helpful service that turns more leads into better customers and keeps them coming back.

Start tagging calls immediately

Lastly, CallRail provides out-of-the-box tag templates based on your industry to get you up and running. You can then add or remove tags to better suit your individual business needs.

Connect the dots between where your leads come from and what they need from your business when you add AI-powered Conversation Intelligence to your Call Tracking plan. Try it now.