In a recent webinar CallRail’s VP of Growth Marketing, Emily Popson, moderated a discussion between Chief Product Officer, Ryan Johnson, and Assembly AI’s Customer Success Manager, Andrew Galyan-Mann, about how artificial intelligence (AI) is reshaping the way organizations operate and grow. With 75% of small businesses already using AI in their daily operations, it’s crucial to understand how this technology can impact your business.
How are small businesses currently using artificial intelligence?
Small businesses are currently leveraging AI in remarkable ways, primarily to enhance efficiency and save time on daily operations. AI streamlines processes, allowing businesses to focus on what matters most.
For those relying on inbound leads, AI-powered solutions capture essential data from call, email, and text conversations.
Some of these AI features include:
- Call transcriptions that provide accurate records
- Call summaries that offer quick insights into customer needs
- Sentiment analysis that gauges customer emotions
- Automated follow-up steps that ensure no lead slips through the cracks.
In fact, 93% of small businesses agree that AI is saving them money and improving profitability. Specifically, businesses that use CallRail’s AI-powered tools experience 50% less time qualifying leads, 60% less time analyzing calls, and a 20% reduction in cost-per-lead.
What are some low-hanging AI opportunities for businesses to leverage?
Automating note-taking during phone or video meetings has become easily accessible and implementable for businesses. This involves using speech-to-text technology to produce summaries and important points from conversations, which can be implemented through various tools like Zoom or Microsoft that offer built-in features. By removing the task of note-taking, businesses can enhance efficiency, allowing employees to focus more on strategic tasks.
How can business leaders gain support for AI adoption from leadership?
To gain leadership support for AI adoption, it is crucial to present a clear business case illustrating the benefits and goals of using AI, whether that's boosting efficiency or improving customer satisfaction. Transparency about the AI's capabilities and limitations is important, particularly in how it might automate certain tasks up to a point (e.g., 80% effectiveness that still requires human oversight for the remaining 20%). Demonstrating how these changes align with business strategies and lead to measurable improvements will strengthen the case for adoption.
Which AI tools are most impactful for small businesses?
Several AI tools have emerged as particularly impactful for small businesses. It’s crucial to note that these tools are not meant to replace knowledgeable professionals; they simply enhance value and efficiency in operations and create more time and freedom for business owners.
For example, SEO research and management tools help automate and optimize online presence, while call tracking and conversation intelligence tools improve understanding of customer interactions and enhance sales strategies. Generative content creation tools also enable businesses to produce high-quality content quickly and efficiently.
Where is the future of small businesses headed with AI?
Looking ahead, the future of small businesses with AI is promising. We can expect to see an increase in efficiency as new AI-powered tools continue to emerge. Automated follow-up tasks will also become more common, such as drafting follow-up emails, coaching sales reps, and creating action steps after conversations, ensuring no lead is overlooked.
As these tools free up time for professionals, organizations will be better positioned to focus on making a more significant impact in their industries.
Ready to leverage AI for your business?
If you’re ready to leverage AI for your business, now is the time to explore CallRail’s suite of AI-powered solutions.
