Every marketer has heard the phrase “your website is the front door to your business,” but there’s a lot more thought that should go into building your website than a few hinges and a door knob.
We recently sat down with Baruch Labunski, web-strategy expert and founder of Rank Secure, to offer advice to small businesses who are looking to enhance their site experience. Here are the highlights if you’re looking to convert more site visitors into leads, and easily track which channels brought them to your “front door.”
1. Common mistakes business owners make with their web presence
Baruch touches on his experience working with small-to-midsize businesses and the common mistakes he’s seen when first starting out with a customer looking for a new site design.
2. Website review with Hawk Air & Mechanical
Listen in on Baruch’s website review of Hawk Air & Mechanical. His tips include how to use your site to create a cohesive experience between the first point of contact and service provided.
3. Website review with Native Pest Management
With a business that offers different services during different seasons, Baruch offers his thoughts on how to keep your website as updated as possible as the year goes on and the strong conversion SMBs can experience from this quick fix.
4. Website review with Accurate Glass
A company like Accurate Glass offers multiple glass products plus installation services, so how should they prioritize what to feature on their website? Baruch talks through why, in some cases, less is more.
5. Interpreting the Google Page Experience tool
Google’s Page Experience provides an overview analysis of the user experience of visitors to your site for both mobile and desktop browsing. In this segment, Baruch gives us insight into how to interpret the suggestions that Google offers to improve the user experience on your website.
Track and measure your web conversions
To find out whether your website improvements are working, try Call + Form Tracking from CallRail. Each time a potential customer calls your phone or fills in the contact form on your site, you'll find out exactly what they did to land on your site and which page or listing inspired them to reach out.
