For many small and medium-sized businesses, ChatGPT was the first — and last artificial intelligence (AI) tool they adopted. Today’s AI is not just boosting efficiency — it’s empowering small businesses to compete at an enterprise level without needing enterprise-sized budgets. In fact, 91% of those SMBs using AI say it boosts revenue.
But with every company touting AI capabilities, it’s easy for small business owners to lose track and get overwhelmed by the technology. Cut through the noise with this quick breakdown of some of the top AI tools small businesses should consider in 2025 to stay competitive.
1. Discover customer experience insights and improvements with AI
Just because you’re a small business, that doesn’t mean customers don’t have big expectations. There are many reasons why small businesses may struggle to deliver the expected customer experience — from too much data and missing insights to a tech stack that frustrates more than it facilitates customer interactions.
New AI-powered tools can help small businesses create better customer experiences, improve customer acquisition strategies, and free up employees from tedious, time-consuming tasks. AI is helping small businesses create automated workflows, find insights in otherwise hidden places (like customer conversation transcripts), and to accelerate customer interactions with generative AI (GenAI).
The best AI tool for customer insights in 2025: CallRail
CallRail turns everyday conversations into business-transforming insights thanks to its AI-powered tools. Typically, getting insights from conversation data is a time-intensive task, but CallRail does the work in a fraction of the time and delivers valuable insights for the entire business.
- Uncover action-worthy trends in your customer calls with intelligent summaries of conversations that reveal key marketing and customer service insights.
- Automate lead qualification based on the conversation, helping you track marketing campaign performance and capture crucial customer information efficiently.
- Make life easier for sales and customer service agents, with features that track follow-up tasks after every call and automatically generate smart responses that save critical time.
Other AI tools to check out for customer experience insights and improvements:
- Fireflies.ai — Automatic note-taking for calls and meetings.
- Otter.ai — Real-time transcriptions and summaries for meetings.
- Drift AI — Create personalized customer engagement and lead conversion chatbots.
- DreamHost — Get strategic advice tailored to running a small business more effectively from an AI-powered advisor.
- Forethought — Manage and solve support tickets with minimal human input for common issues.
2. Accelerate campaign management and content marketing with AI
Without the resources to compete consistently across every channel, small businesses have to be strategic about how they use social media, search, and email in marketing campaigns. Small teams can’t effectively create, measure, and optimize at scale like larger ones to maximize their return on marketing spend.
AI is upending that status quo. GenAI, in particular, is helping teams create content, optimize SEO automatically, and even automatically generate data-driven, hyper-personalized ad creatives.
The best AI tools for efficient content marketing in 2025: Koala AI
Typically, every step of effective content marketing is time-consuming (and costly). Koala AI’s GenAI platform helps small businesses create SEO-ready content at scale, reducing the time from idea to publication to minutes instead of days or weeks.
Powered by GPT-4o, Koala AI will feel familiar to teams using ChatGPT, but it offers a more content marketing-focused take on the tech.
- Bring more of your ideas to life with a simple prompt-based interface that handles everything from copy and image creation to backlinking and optimization.
- Built-in SEO optimization helps you maximize the reach of your content.
- Create custom GPTs to embed on your site, letting you deliver interactive, tailored experiences for your customers, create lead gen forms, and more.
Other AI tools to check out for efficient content marketing:
- Jasper — Create content in your brand voice and style.
- Surfer SEO — Develop and deliver a content strategy to keep customers engaged.
- Ocoya — Manage your social media content creation and scheduling in one convenient hub.
- Copy.ai — Quickly draft anything with this copywriting tool, from social media posts, blog intros, email subject lines, and ad copy.
- Pictory.ai — Generate share-worthy videos by typing your ideas into a prompt.
3. Unlock better financial management and revenue forecasting with AI
For small businesses, managing finances can be difficult without the right people or financial analytics tools. AI advances are changing that, however, by unlocking enterprise-grade workflows and analysis for small businesses.
With AI analyzing real-time business environments, like accounts receivable and payable or changing supply costs, companies can automate critical tasks needed to build cash flow projections, what-if scenarios, and monitor for warning signs in the business’s financials.
The best AI tools for smarter financial management in 2025: Vic.ai
Invoices are the lifeblood of many small businesses and having accurate, predictable accounts receivable and payable helps keep the business running smoothly. Creating and processing invoices is a time-consuming and error-prone job, though, which is where Vic.ai steps in.
By automating the invoice process and seamlessly connecting with any enterprise resource planning (ERP) system, Vic.ai works autonomously to ensure purchase orders are matched, approval workflows stay on track, and payments are sent in a timely fashion.
- Catch costly discrepancies in multi-line invoices and POs to ensure accurate payments and financial data.
- Eliminate the need for humans to manage timely, tedious tasks, such as sending invoices to the right person.
- Unlock real-time forecasts and trends with AI-powered insights and predictions.
Other AI tools to check out for intelligent financial management:
- Gong — Turn customer interactions into sales insights.
- Intuit Assist — Automate your bookkeeping and financial forecasting.
- Ramp — Simplify your team’s expense tracking.
- Planful AI — An intelligent accounting software that can help you forecast and game out different financial scenarios.
- Datarails — Work in Excel while generating actionable reports and budgets with a user-friendly financial assistant.
4. Take control of your web development process with AI
Historically, website management used to require expensive agencies or time-consuming in-house development. It made keeping your business’s most crucial online presence a huge headache and limited opportunities that required fast turn-around times.
AI-powered web development and content management systems give small businesses back control over their websites. By generating fully functional websites without the need for coding — including design and copy — anyone on the team can easily maintain a professional and up-to-date online presence.
The best AI tools for effortless website management in 2025: Durable
Durable helps small businesses deliver a fully functioning website, without the need for any coding, in seconds. With a library of templates and a simple interface, anyone can get a website tailored to their business’s needs. Durable also includes GenAI tools to help you create an engaging blog or visual brand identity on the fly.
- Cut down the web development process to seconds and make updates without any HTML or CSS coding skills.
- Generate SEO-optimized content to help drive traffic to your site.
- Simplify the complexities of web hosting with help from the platform to set up hosting and domains, analytics, and security settings.
Other AI tools to check out to simplify web development:
- Framer AI – Optimize your site, including translating it into different languages.
- 10Web – Simplify every element of managing and creating on your WordPress-based site.
- Weblium – Create a tailored ecommerce site from start to finish.
- Leap AI — Customizable AI workflows to automate content creation and campaign management.
- Replit AI — Create an app for your small business by describing it into the text-based interface.
5. Streamline the hiring and employee experience with AI
Getting the right people in the right roles and managing the employee experience is critical for every business, but many small businesses struggle to compete against larger corporations with more resources devoted to these areas.
Small businesses can engage applicants and employees more efficiently with AI-powered tools. From GenAI-powered employee chatbots that deliver HR support to automation that streamlines policies, document generation, and job postings, these tools are helping companies prioritize the employee experience.
The best AI tools for streamlining the employee experience in 2025: JazzHR
Designed specifically for small businesses, JazzHR helps you scale up your recruiting efforts to find the best candidates. JazzHR automates much of the tedium of the recruiting process, such as syndicating job postings, filtering out unqualified applicants, and hiring tasks for new employees.
- Grow your team without growing your recruiting budget by automating job postings.
- Keep your recruiting and hiring in one centralized location to streamline the process for HR and hiring managers.
- Spend more time with qualified candidates instead of qualifying them with customizable workflows and bulk actions.
Other AI tools to check out to streamline the employee experience:
- Deel — Hire and manage a global team in one platform while remaining compliant in each country.
- Lattice HR — Manage employee performance and feedback while generating AI-powered insights to help ensure employees are happy and productive.
- Leena — Give employees an HR virtual assistant to provide answers to questions they may have during onboarding and day-to-day work.
- SixFifty AI — Help HR team members research and stay compliant with shifting employment law.
- Metaview AI — Let recruiters focus on candidate conversations and streamline hiring team feedback with this helpful note-taking assistant.
Gain a competitive edge with the right AI tech stack
For small businesses, every dollar and moment counts — which is why it’s more important than ever to sort through the noise to find the best AI-powered tools that actually empower you to make smarter decisions, engage customers more effectively, and grow your business faster.
Thousands of small businesses trust CallRail’s AI solutions to turn conversations into strategic insights that drive growth. Are you ready to see how powerful customer insights can fuel your competitive edge?
Start your 14-day free trial with CallRail today.
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