CallRail’s Associate Brand Marketing Manager, Simone Reid, sat down with CallRail’s Chief Product Officer, Ryan Johnson, to discuss how AI has shifted marketing for small businesses. Johnson leads CallRail’s product management and UX design team and has been instrumental in developing AI-powered products, such as Premium Conversation Intelligence® and Convert Assist, as well as the CallRail Labs innovation program.
In this mini-interview, Johnson shares valuable insights into the impact of AI in 2024 and what’s to come in 2025.
Why is AI important for small businesses?
Recent trends indicate that AI adoption among small and medium-sized businesses (SMBs) is on the rise. A survey by G2 revealed that nearly 75% of businesses already use multiple AI features in daily operations, with 79% prioritizing AI capabilities in their software selection.
Source: G2 Learning
How can SMBs use AI in 2025?
Research from G2 predicts that AI utilization will increase dramatically in 2025. Due to increased pressure to show a return on investment, companies are expected to drive 50% more utilization of purchased AI products.
Source: G2 Research
What is one of your biggest key learnings from 2024?
The rapid advancement of AI technologies has been noted as a significant trend, with businesses needing to continuously adapt to stay ahead.
Source: Forrester
