2024 marked our 13th year in business, and we’d say it was the best one yet. From the launch of our first product developed through CallRail Labs – Convert Assist – to crossing $100M in annual recurring revenue, we’re feeling grateful for how far we’ve come and excited for the future.
“Over the past year, we’ve witnessed significant growth and concrete milestones that few other companies are able to achieve,” says our CEO, Marc Ginsberg. “I’m particularly proud of the cutting-edge solutions driven by our strategic investments in AI that are bringing immediate real-world value to our customers. I’m a firm believer that the success we’ve witnessed in 2024 can be attributed to doubling down on our most overarching mission: creative innovative ways to help businesses market with confidence.”
Driving innovation in the era of AI
This year, we celebrated the one year anniversary of our innovation program, CallRail Labs, that provided customers with the opportunity to experiment with the latest technology and influence the way they work. Additionally, we celebrated the launch of Convert Assist, the first full product from CallRail Labs! Convert Assist combines the action plan, call coaching and smart follow up alpha features to create a single AI-driven solution that gives our customers a fast and effective way to personalize conversations with leads. This ultimately leads to faster responses and higher lead conversion rates.
“We’re incredibly fortunate to have customers who are willing and eager to experiment with our AI features and products in development to ensure products are driving meaningful business outcomes,” says Ryan Johnson, our Chief Product Officer. “Through this first-of-its-kind program in the lead intelligence space, and as a result of Convert Assist, CallRail continues to be the driver behind conversational AI. We’re thrilled to be leading the charge in making it easy for small businesses to adopt AI to convert more leads into paying customers.”
Don’t just take our word for it. See what several other customers have to say about the impact of Convert Assist:
While the alpha features that make up Convert Assist represent the first solution to emerge from the program, CallRail Labs also saw nine additional alpha features over the past year, including patent-pending self-reported attribution (the 5th feature to graduate from CallRail Labs) and multi-conversation insights.
Better together: Adding to our partner ecosystem
Businesses and the agencies that serve them are having hundreds of hours of conversations with leads, but it’s impossible to access the insights from them without conversational AI. Accessing those insights and connecting them into the existing tech stacks is the only way to get the full value.
As we live out the “better together” mentality, we continued to build out our partner ecosystem, and welcomed the following integrations across the agency, healthcare, and home services spaces to the CallRail family:
- Typeform: Providing the ability to bring together form creation in Typeform with CallRail attribution tracking, resulting in more data-driven campaign decisions and better business outcomes.
- ServiceTitan: Allowing contractors to drive high-quality lead conversions and capture the complete customer journey, from lead to job, all within the ServiceTitan dashboard.
- FreshPaint: Empowering healthcare organizations to optimize advertising campaigns while always protecting consumer privacy and maintaining HIPPA compliance.
- MailChimp: Bridging the gap between on- and offline channels by providing prompt, customized customer engagement based on lead attributes and AI-identified conversation insights.
- Jobber: Helping home service businesses gain a better understanding of the performance of their acquisition channels and gain deeper insights into those leads to win more business.
Additionally, CallRail solidified itself as a top lead intelligence platform within the HubSpot ecosystem with nearly 4,000 businesses installing the integration and welcoming the addition of new Elite and Diamond marketing agencies from HubSpot’s Solutions Partner Program.
With more than 3,500 partners (and growing!), customers can explore a wide range of integration opportunities and integrate CallRail with their existing tech stack with ease.
100 (million) reasons to celebrate going into 2025
To cap off a banner 2024, this year we officially crossed $100 million in annual recurring revenue. This is an incredibly elusive milestone that just 150 private companies have achieved; it represents truly world-changing businesses that indicate both market leadership and sustainable business growth.
The Atlanta Journal-Constitution highlighted this notable journey – “How this Atlanta startup grew to $100 million in revenue” – and specifically noted that CallRail’s CEO, Marc Ginsberg, outlined how crossing this threshold was never a specific goal, but simply validation of our team values and products we have created.
CallRail’s 2024 by the numbers:
We’re excited for what’s on the horizon for CallRail in 2025, and we’re so thankful for all our partners and customers who trust us to provide the technology that helps drive leads.
Want to kickstart your 2025 marketing resolutions? Let us help you market with confidence and increase your bottom line – Try CallRail free today.
