As we celebrate our 12th year in business, we’re feeling grateful for how far we’ve come in delivering new capabilities for our customers. Our achievements in 2023 were fueled by our relationships – with our customers, our partners, and our CallRail team – all coming together to solve crucial challenges and unlock new opportunities. As such, as we look forward to 2024, we will continue to invest in our team, high impact projects, and the tools our customers need to market with confidence.
“As we reflect on another remarkable year at CallRail, our focus on innovation is what stands out,” says our CEO, Marc Ginsberg. “Strategic investments in AI-powered, data-driven marketing capabilities and new ecosystem integrations have helped our customers improve their marketing ROI, unlock super-human insights and drive a more integrated customer experience. Our growth this year is a testament to our focus on embracing the latest technologies, as well as the curiosity, dedication and expertise of our incredible team.”
Leading the AI revolution
We have embraced the rapid advancements the world has seen in AI capabilities this year, and we are just getting started. Our focus is on solutions that are practical and actionable for businesses, tested with customers through our newly formed CallRail Labs.
“CallRail has been leveraging AI in our Conversational Intelligence product since it launched in 2017. Of course, with the recent acceleration and integration of generative AI, there have been an explosion of practical applications for businesses,” according to CallRail’s Chief Product Officer, Ryan Johnson. “I’m proud of what our CallRail Labs team has been able to accomplish to quickly bring real, impactful solutions to life for our customers. It does feel like this is just the beginning.”
James Fogarty, chief idea farmer at Brand Ranch Media, a CallRail agency partner, echoes Ryan’s sentiment: “Artificial intelligence is moving into everything we do in marketing and advertising, and CallRail has really been ahead of the curve.”
After releasing Premium Conversation Intelligence ® in May, we launched our innovation program, CallRail Labs. Since its inception, we’ve released nine alpha capabilities, that – with the help of AI – empower our customers to:
- Identify actions and next steps after calls
- Capture personal details and preferences of callers, automatically
- Identify frequently asked questions
- Generate thoughtful, concise text and email messages to use as follow ups
- Leverage AI to identify where agents performed well, and where they could improve with actionable recommendations
- Flag when appointments are successfully scheduled
- Automatically mark new and existing customers
Additionally, our two latest alphas allow businesses to:
- Improve lead quality by auto-detecting qualified leads: for example, if the caller expressed interest in purchase, booking, estimate, or consultation, they’re automatically marked as a qualified lead. Otherwise, they’re viewed as an unqualified lead. Businesses receive dozens, hundreds or even thousands of calls every week, and this feature saves business time, and ultimately puts more money in their pockets.
- Identify leads that resulted in a sale, such as when a caller schedules a service, makes a purchase, or agrees to a quote. This empowers businesses to understand where their revenue is without manually reviewing calls, giving them the confidence to know which campaigns are driving revenue.
Most importantly to us, our customers are feeling the impact on their business.
- Baruch Labuski, CEO of Rank Secure: “Being able to have automatically generated next steps after a call as part of our workflow has been a revelation. It's an intelligent tool that simplifies complex tasks and consistently delivers actionable, data-driven strategies, ultimately improving our overall efficiency. It's a testament to the power of AI and how it can drive meaningful innovation.”
- Daniel Phillips, Founder of Brandalytics: “Having automatic summaries of calls is a feature truly beloved by both myself and my clients. Its ability to streamline our qualification process and alleviate the workload of our client intake and lead qualification teams is invaluable. As businesses increasingly embrace automated tools to reduce operational stress, this feature has become a necessity.”
Growing our tech family
We subscribe to the ‘Better Together’ mentality. Our ability to integrate with others in the marketing ecosystem is unlocking better customer experiences and more effective go to market motions. Just this year, we kicked off a partnership with MyCase, added new integrations with Adobe Analytics, Microsoft Teams, and GA4, and enhanced our integration with HubSpot. We’ve also continued to expand our Agency Partner program, helping marketing agencies better serve their clients.
“This year, our focus was on reinforcing our commitment to our partners to better enable our joint customers,” said our Vice President of Partnerships, Mike Stocker. “Our goal is to provide a seamless experience by ensuring customers can connect CallRail with other solutions to increase the relevancy of their marketing programs and create a more consistent customer experience. Our excitement for fostering these connections for our customers is the driving force behind our continued success, and we're proud to celebrate the mutual growth we’ve achieved through our partnership program."
276 million reasons to celebrate
CallRail helped businesses track and learn from 276M inbound calls and forms this year. Additionally, we now partner with over 7,000 marketing agencies, ensuring they invest in the most effective channels, with proven ROI, for their clients. This is a direct result of the focus we continue to put on our agency partners. Expect a lot more innovation in this area in 2024 both operationally and leveraging AI to help them deliver new insights for their clients.
In addition, we kept our #1 Inbound Call Tracking Provider Ranking by G2 for the 5th consecutive year, and welcomed Jewel Burks Solomon to our Board of Directors.
Looking ahead to 2024
As we head into 2024, we are bullish on the economy as a tailwind for our customers' business while also ensuring all marketing dollars are measured and maximized in case times are more challenging. We remain hyper-focused on delighting our customers with new operational capabilities and integrations and continuing to rapidly innovate through AI, delivering more actionable insights and automating marketing and customer service tasks. Ultimately, the CallRail team is centered on creating incredible products to drive practical business impact. It’s not just our customers and partners taking note of our impact: a recent study with Hobson & Company showed CallRail customers increased time and cost efficiency, along with increased leads and revenue.
Want to jump start your new year and see similar results? Join us on our journey to transform call analytics while helping businesses increase both top line growth and bottom line cost savings. Don’t just take our work for it though – Try CallRail free today.
And to our customers, thank you for your business and trusting us to ensure every dollar you invest in marketing can be done with confidence.
