Our story

It all started with a problem. In 2005, Andy Powell started a small business — an online directory of BMW repair shops. It took off, but when he began charging for listings, he couldn't prove the site was driving leads to customers.

So, he looked for a solution. Alongside fellow Georgia Tech grad, Kevin Mann, Andy developed a call tracking tool. It worked — their software proved the directory was making repair shop phones ring. Soon Andy and Kevin realized, if our tool can help us convert and keep customers, it can help other businesses, too.

In 2011, CallRail was born. Rooted in Atlanta, our passion for helping small and medium-sized businesses thrive has fueled our product roadmap, from Call Tracking to Form Tracking, Conversation Intelligence® and Convert Assist.

Over a decade later, CallRail has grown far beyond its roots. Marc Ginsberg joined as CEO in 2021, guiding our growth while staying true to our mission of empowering small businesses. And although Andy will always be our first employee and customer, we’ve grown to more than 200 team members serving more than 200,000 companies.