WordPress

With our easy-to-use WordPress plugin, you can automatically install CallRail's JavaScript code snippet on every page of your WordPress site, allowing you to harness the full functionality of CallRail's visitor-level tracking technology.

CallRail's attribution is based on a simple line of code. When installed on a webpage, it enables Dynamic Number Insertion (DNI). This means that each visitor to your website sees a different tracking phone number, and that tracking number follows them as they navigate your website.

By matching each visitor to a specific tracking number, CallRail learns a wealth of information about that visitor's session, including which source or marketing campaign brought them to your site (down to the PPC keywords they searched), which pages they visited, and what they did before and after calling your business.

With the same JavaScript tracking script that empowers call tracking, installing CallRail allows you to use CallRail's online form tracking tools. Track any form submission on your website from both external and custom forms to tie a submission back to a marketing campaign.